Tag Archives: Al Ula

Musafir.com has signed a Memorandum of Understanding (MoU) with the Royal Commission of AlUla (RCU). The agreement, which aims to promote the destination to tourists from the UAE to AlUla between Melanie De Souza, Executive Director, Destination Marketing at RCU and Sachin Gadoya, CEO and Co-Founder of musafir.com. Speaking about AlUla and the partnership with RCU, Gadoya said, “AlUla, the World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula with massive tourism potential. The fact that it received close to 185,000 visitors in 2022 speaks volumes about the level of interest among tourists to explore this unique destination and its UNESCO World Heritage site. With Musafir.com’s expertise in travel planning and the Royal Commission for AlUla’s commitment to preserving the region’s heritage, this partnership promises to offer visitors a truly authentic experience of Saudi Arabia’s fascinating history and culture.” Sachin added, “AlUla is ready to receive up to 250,000 visitors in 2023, the majority of which will come from neighbouring nations. As part of the agreement, musafir.com will promote holiday packages to AlUla with the objective of growing the profile of AlUla as a destination. Musafir.com will collaborate on various promotional and marketing initiatives to increase tourist arrivals.” Melanie De Souza, Executive Director, Destination Marketing at RCU, said, “AlUla is a truly unique destination, representing over 200,000 years of largely unexplored human history and 7000 years of continuous human civilisation. From Hegra, Saudi Arabia’s first UNESCO World Heritage Site to the ancient oasis and AlUla Old Town, recently recognised by the United Nations World Tourism Organization (UNWTO) as one of the World’s Best Tourism Villages, to a vibrant arts and culture scene, world-class culinary experiences and a …

Saudi Arabian Airlines (SAUDIA), with the Royal Commission for AlUla and the French Agency for the Development of AlUla (AFALULA) has announced the resumption of a weekly direct flight between Paris CDG airport and AlUla international airport every Sunday from December 4, 2022 to March 12, 2023. The route will allow French travelers to reach AlUla in only 5 hours, with all the comfort provided by the Boeing 787 “Dreamliner”. Announced as part of AlUla’s participating in the World Travel Market, London this week, the route represents an incomparable opportunity for French travelers to immerse themselves in the desert city of AlUla, an ancient oasis located on the incense route with 7000 years of successive civilisations. AlUla is a unique site that was home to some of the most important civilisations of the region – the Dadanites, the Lihyanites, the Nabataeans, and the Romans. Among the must-see, UNESCO World Heritage Site of Hegra, the southern capital of the Nabatean Empire, are many other archaeological sites dating back to the first millennium BCE. Beyond its rich heritage, AlUla also offers stunning natural landscapes, ochre sandstone canyons and amazing rock formations, basaltic plateaus and golden sands, and a lush green oasis stretching for miles running through the city. French connections to AlUla are strong. The Dominican fathers and exploders Antonin Jaussen and Raphaël Savignac produced some of the earliest pictures of the region in 1909. Today teams of French archaeologists are working to uncover more AlUla’s mysteries. French artists and musicians have also left their marks in the region in recent years with exceptional concerts and performances or unique art projects. AFALULA was set up as an inter-governmental partnership to support the …

The ancient desert city of AlUla has announced its 2022 line up of key events and festivals. Under the umbrella of AlUla Moments, the 2022 lineup includes the return of AlUla Wellness Festival as well as Winter at Tantora and announces a new addition to the calendar – The Ancient Kingdoms Festival. Also, in an exciting return to city’s marquee events, the calendar kicks off this September with the return of the Kingdom’s first music festival, Azimuth. The intimate 3-day celebration of music, art and food is back with a refreshed approach in a stunning canyon setting. With a focus on sunrise and sunset performances and an exciting mix of east meets west – the festival is set to be a hot ticket for music and arts lovers who want to escape the city heat over the Saudi National Day weekend. Azimuth is followed directly by The Wellness Festival. Debuting in March 2022, the festival returns in a new September/October period to capitalise on the changing of the season and the beginning of new life. The festival will once again be anchored by Five Senses Sanctuary – a purpose built spa, fitness and wellness retreat which will bring the world’s best practitioners together with local talent to create the Kingdom’s most significant offering of experiences for the mind, body and soul. The Ancient Kingdoms Festival brings the past into the present with experiences inspired by the significance of 7000 years of successive civilizations on the Arabian Peninsula and the famed incense road trading route that cemented AlUla as the bustling commercial and cultural crossroad. The festival marks the first time that visitors will be invited to discover the linked frontier …

The Royal Commission for AlUla (RCU) has successfully hosted the Hegra Conference of Nobel Laureates & Friends, a three-day gathering of 35 Nobel Laureates and their eminent peers in AlUla to discuss the key issues facing humanity under the theme New Openings: Decisive Moments for a Decisive Decade. The first HEGRA Conference of Nobel Laureates & Friends was held in early 2020 as a gathering of Nobel Laureates. Following the success of the inaugural edition, the latest edition welcomed esteemed laureates from a range of prestigious awards. The conference brought together a diverse mix of intellectuals including: Guatemalan activist Rigoberta Menchu-Tum (Nobel Peace Prize, 1992), former Polish President Lech Walesa (Nobel Peace Prize, 1983), journalists Michael Moss (Pulitzer Prize for Explanatory Reporting, 2010) and Jeff Gottlieb (Pulitzer Prize for Public Service, 2011); Prof. Omar M. Yaghi, The James and Neeltje Tretter Chair at the University of California Berkeley (King Faisal Prize); and Dominique Langevin, the research director at Europe’s largest fundamental science agency – Centre national de la recherche scientifique, CNRS (UNESCO for Women in Science). HRH Prince Turki Al Faisal Al Saud, Chairman of the King Faisal Center for Research and Islamic Studies, led a strong Saudi contingent at the conference that also included HH Princess Noura bint Turki Al Saud, founding partner of Aeon Strategy, and HE Eng. Ibrahim Muhammad Al Sultan, a member of the RCU board of directors. Also in attendance was a contingent of about 20 Saudi high-school and university students, many of whom had benefited from the Kingdom’s Mawhiba programme for gifted youths. The students contributed to several discussions at the conference, in particular a final-day forum on young people as the builders of …

As part of its participation at the Arabian Travel Market 2022, the Royal Commission for AlUla announced today the launch of its first Travel Agent Training Programme & Trade Information Hub – AlUla Specialist. The bespoke online hub will drive awareness of AlUla as a new and unexplored heritage and culture destination of global significance. The training platform will facilitate global travel agents to learn, market and sell trips to the vast desert region in North West Saudi Arabia. The course will lay-out five training modules in English and Arabic languages: Introduction to the destination of AlUla; the UNESCO World Heritage Site of Hegra; Dadan and Jabal Ikmah; AlUla Old Town and Oasis; and Nature and Adventure attractions. The content will educate and support the trade highlighting key messaging, positioning and unique AlUla experiences to travel partners. As well as the dynamic five-module trade training programme, features include a trade toolkit including downloadable factsheets, brochures and visitor guide, video and training webinars, trade rewards and incentives, regular news and product updates as well as the opportunity to attend upcoming events. Participants who pass the final exam of the training programme will become an AlUla Travel Specialist and be profiled as a premium AlUla operator that can provide world-class service and up to the minute information on AlUla, to increasing travel bookings to a unique destination of a 200,000-year of unexplored human history. “With AlUla Specialist we have developed what we hope is best in class programming to support our global network of valued trade partners. AlUla is an incredibly rich and inspiring destination and we look forward to introducing AlUla to our trade partners, first digitally and then in person,” …