Tag Archives: Al Nassr FC

Etihad Airways has unveiled its series of activities to celebrate the leadership and people of Saudi Arabia on the 88th National Day of the Kingdom. To mark the occasion on September 23, the airline’s flagship Year of Zayed-branded A380 will be deployed on EY311 and EY312, between Abu Dhabi and Jeddah. Ahmed Al Qubaisi, Senior Vice President Government & International Affairs said, “In recognition of the special bond between two countries and the increasing importance of the Saudi market to the airline, we are delighted to host this exciting programme. Over the coming months, Etihad will continue to strengthen this relationship and announce new partnerships with key Saudi Arabian organisations that will add greater value to our guests.” Etihad recently announced sponsorship of Riyadh-based Al Nassr FC, and players from the football club have recorded a special video which will be broadcast on the National Day. The airline commissioned Emirati poet, Ahmed Al Zarounei, to write a unique prose to symbolise the friendship and bond between the two countries. The 380-word Arabic poem, inspired by the A380, was transcribed on digital screens at Abu Dhabi International Airport. The gesture was captured on film and will be broadcast across Etihad’s social media channels. Guests travelling between Abu Dhabi and Saudi Arabia will receive themed chocolates and greeting cards on the National Day. All guests visiting Etihad’s lounge in Abu Dhabi will be treated to a selection of Saudi Arabian themed cuisine. The airline is also offering special fares from Saudi Arabia during the National Day celebration period.

Etihad Airways has signed an agreement to be the official shirt and main sponsor and partner of the Riyadh-based, Saudi Stars League team, Al Nassr FC. Etihad Airways has built a portfolio of international sports sponsorships which includes the Formula 1™ Etihad Airways Abu Dhabi Grand Prix, Manchester City FC, and the Abu Dhabi HSBC Golf Championship. The multi-season partnership was signed at Etihad Airways’ Innovation Centre in Abu Dhabi, and was attended by senior members of both organisations’ leadership teams. Players from the football club were also in Abu Dhabi for the announcement, including Saudi national players, Mohammed Al-Sahlawi; and Ibrahim Ghaleb; and international stars Ahmed Musa and Noureddine Amrabat. Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said, “This agreement signals the start of an exciting new partnership between Al Nassr, one of Saudi Arabia’s best-known football clubs, and Etihad Airways. We look forward to our teams working together to promote the two brands in our home markets as well as across the region.” Commenting on the partnership, Saud Al Sweilem, Chairman of Al Nassr FC said, “We are delighted to have signed with Etihad Airways, one of the world’s leading airlines and a brand that supports football in many markets. I believe that together we can deliver a mutually beneficial partnership as well as present something new and exclusive to Al Nassr fans.” In addition to appearing on players’ shirts on all home and away games, Etihad Airways will work closely with Al Nassr on areas of brand partnership, marketing, customer and loyalty initiatives, social media outreach, inflight programming and travel trade support.