This picturesque oasis is first of its kind in the UAE with a unique design inspired by traditional Emirati heritage. It is the ultimate desert experience nestled in Al Badayer desert’s burnt orange dunes, which are famously known to be ‘made for adventure’. Al Badayer is one of the most popular tourist areas in Sharjah and the UAE, favoured by dune bashers, camping enthusiasts and international tourists flying in to savour authentic Emirati experiences. In 2017, Shurooq began an ambitious AED130 million project to raise Sharjah’s profile as a destination for luxury ecotourism and its vast natural diversity through the ‘Sharjah Collection’. With Al Badayer Oasis now on the tourism market, all three of the Sharjah Collection’s high-end boutique destinations – the Kingfisher Lodge in Kalba, Al Faya Lodge close to the Fossil Rock area in Mleiha and Al Badayer Oasis in Al Badayer Desert – have met Shurooq’s projected two-year completion timeline. HE Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said, “Through this eco-oasis, Shurooq aims to advance responsible tourism practices and wildlife conservation in the UAE and Sharjah, and to support the Sharjah Commerce and Tourism Development Authority’s (SCTDA) Sharjah Vision 2021, which is to attract 10 million tourists into the emirate”. Simon Coombs, President & CEO of Shaza Hotels, stated, “We are delighted to expand our presence in the UAE with a unique property like Al Badayer Oasis, another successful project with Shurooq. We are thrilled for this partnership and look forward to delivering unparalleled experiences to Sharjah.”
Read More »Shurooq to launch three luxury hospitality projects worth AED 130 million by H2 2019
Sharjah Investment and Development Authority (Shurooq) unveiled three new luxury hospitality projects worth AED 130 million at ATM 2019, which are nearing completion and slated for an official launch in the second half (H2) of 2019. Situated in three distinct historical and natural sites across the emirate of Sharjah, the three projects are Al Faya Lodge at Mleiha Archaeological and Eco-tourism, Kingfisher Lodge at Kalba, and finally, the Al Badayer Oasis being developed in the Al Badayer desert. The projects are poised as world-class additions to Shurooq’s growing portfolio of leading cultural and eco-tourism projects in Sharjah. They make up the ‘Sharjah Collection’ brand, developed and launched by Shurooq and managed by Mysk by Shaza Hotels. Designed to provide guests with comfort, privacy and amazing views overlooking the Indian Ocean and a forest of mangrove trees surrounding its natural location, Kingfisher Lodge is one of Sharjah’s leading eco-friendly hospitality projects. Nestled in central Sharjah, the Al Faya Lodge and Al Badayer Oasis are located in Sharjah’s Mleiha Archaeological and Eco-tourism destination, and the Al Badayer desert, respectively. Ahmed Obaid Al Qaseer, COO of the Sharjah Investment and Development Authority (Shurooq), said, “Shurooq is highlighting its stellar portfolio of hospitality and eco-tourism projects such as Al Bait Hotel, Al Faya Lodge, Kingfisher Lodge, Al Badayer Oasis, Mleiha Archaeological and Eco-tourism project, Al Noor Island and many more at ATM 2019, to educate visitors and investors about the emirate’s tourism sector and lucrative investment opportunities it offers”. Shurooq is participating in ATM 2019 as part of the Sharjah Pavilion under the Sharjah Commerce and Tourism Development Authority’s (SCTDA) in Hall 4 at DWTC.
Read More »Shurooq to showcase new aspects of ecotourism at ITB Berlin
The Sharjah Investment and Development Authority (Shurooq) is set to announce the exclusive business management updates behind its cultural and ecotourism tourism profile at the 53rd edition of ITB Berlin, which will take place from March, 6-10. The Shurooq stand will be featured at the Sharjah Commerce and Tourism Development Authority (SCTDA) pavilion, which will offer the world a platform to view the efforts that Sharjah entities are putting in to realise ‘Sharjah Vision 2021’. Among Shurooq’s major announcements will be revealing the name of a new management operator for its ‘Sharjah Collection’ brand of ecotourism destinations, Kingfisher Lodge in Kalba – a rich mangroves reserve; Al Faya Lodge at Mleiha archaeological site; and Al Badayer Oasis at Al Badayer desert. Ahmed Al Qaseer, Chief Operating Officer, Shurooq said, “For the 12th consecutive year, Shurooq participates at ITB Berlin as part of its mission and vision to showcase Sharjah’s biggest achievements in the travel and tourism sectors on leading global platforms. We are returning this year with new and exciting announcements and memorable visitor experiences to reflect the growth in our corporate profile. We will be at the SCTDA pavilion in Hall 2.2, and occupy Stand 102, where we look forward to connecting with existing and new international partners. The level of tourism investment that Sharjah is attracting continues to grow at a phenomenal rate, and this will be an ideal opportunity for us to share our news with all those involved in the hospitality industry as well as fellow developers and foreign investors.”
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