Tag Archives: Air Serbia

Sabre Corporation announced a strategic partnership with Air Serbia as its NDC (New Distribution Capability) IT provider, empowering the airline to deliver a more personalized travel experience and unlock new revenue opportunities. Sabre is a leader in supporting both NDC airline IT and NDC aggregation. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre’s cloud-based solutions are built for agility and modularity, which means that Air Serbia can easily add new features and functionalities as their NDC strategy evolves. Additionally, Sabre boasts powerful performance with NDC air shopping response times between 0.5 and 1.5 seconds, helping to ensure a smooth shopping experience for travel agencies and travelers. “As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre,” said Jiri Marek, CEO of Air Serbia. “We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.” Sabre’s NDC airline IT solutions are a fundamental building block of SabreMosaic™, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail. Powered by Google’s industry-leading artificial intelligence (AI) capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time, unlocking new revenue opportunities. The platform’s modular and open architecture …

Etihad Airways and Air Serbia have entered into a strategic bilateral codeshare, aimed at enhancing connectivity for customers of both airlines across a range of destinations. Under this partnership, Etihad’s customers gain convenient access to 12 Southeast European destinations through Air Serbia’s Belgrade hub, with nine destinations being new to Etihad’s extended network. The codeshare arrangement simplifies the travel experience for guests, allowing them to make a single booking and undergo a seamless check-in process, along with the added convenience of having their baggage effortlessly transferred to their final destination. Air Serbia’s network becomes easily accessible to Etihad’s customers, who can connect to it from Etihad’s gateways in Athens, Milan, Rome, and Vienna. Jurriaan Stelder, VP Alliances and Industry Affairs at Etihad, said: “This partnership further expands our codeshare network and provides our guests with convenient access to 12 of Air Serbia’s leisure and business destinations, including Belgrade, Bucharest, Budapest, Thessaloniki, Tirana, Skopje and Sofia. “We also look forward to warmly welcoming Air Serbia customers travelling from Europe to Abu Dhabi, where they will have the opportunity to explore the inviting hospitality and rich culture of our home, including the stunning beaches, world-class cultural landmarks and theme parks, and the serene desert landscapes.” Boško Rupić, Air Serbia General Manager of Commercial and Strategy, said: “By joining forces with Etihad we expand the reach of our services, offering our passengers a wider array of destinations and connectivity options. “This translates into more choices, flexibility, and convenience for those who choose Air Serbia for their journeys. Passengers will now enjoy the ease of booking connecting flights and checking in once for their entire journey.” Etihad Guest is the loyalty programme for both …

‎Qatar Airways announced it has signed a comprehensive codeshare agreement with Air Serbia, the flag carrier of Serbia, allowing passengers seamless travel to over 40 destinations when travelling on each other’s networks effective 01 February 2023. Qatar Airways currently operates five weekly flights between its hub in Doha, Qatar and Belgrade, the Serbian capital. The codeshare agreement opens up a host of new exciting destinations for its passengers to use a single booking to continue their journey to European countries such as Bosnia and Herzegovina, Montenegro, Slovenia among others served by Air Serbia. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “This partnership will allow us to expand our footprint in the Central and Eastern European markets where we are looking forward to offering additional travel choices for our customers. We are extremely proud to unveil this partnership with Air Serbia, the leading airline in this region since it was founded in 1927 and we look forward to working effortlessly together.” From its hub at Belgrade Nikola Tesla Airport, Air Serbia serves more than 70 destinations in Europe, the Mediterranean, North America, Asia and Africa. As a part of this collaboration, Air Serbia will add its marketing code on Qatar Airways direct flights between Belgrade and Doha, as well as various points beyond Doha including Adelaide, Baku, Brisbane, Tbilisi, Ho Chi Minh City, Hong Kong, Melbourne, Muscat, Nairobi, Perth, Seychelles, Singapore and Sydney. Additionally, subject to obtaining all necessary government approvals and once all conditions are fulfilled, Air Serbia plans to extend its coverage to Bangkok, Cape Town, Johannesburg, Phuket, Seoul, Tokyo, Yerevan, Zanzibar and many more. Air Serbia, Chief Executive Officer, Jiří Marek, said: “It …