Tag Archives: AI

New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlights the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the safe and trustworthy integration of AI. “Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and fairness. From addressing bias and discrimination to ensuring human oversight of AI systems, this report empowers organisations to harness the power of AI responsibly. In the fourth and final instalment, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a detailed overview of the AI ecosystem across key countries and international organisations. It shows how policymakers are navigating the AI landscape and shaping regulations and strategies to foster AI innovation, while ensuring its ethical and responsible use. Julia Simpson, WTTC President & CEO, said: “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalise customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism. “AI is already being used across our …

At the recently concluded International Women’s Day celebrations by TravTalkME, panellist Aga Khatib, General Manager Panworld Travel spoke on the importance of attracting next generation to join the travel, tourism and hospitality industry. She reiterated, “I can see shifting values. I think its also important to recognise that the values are changing and how we can close the gap between the generations and how we can attract the young generation to join our industry by increasing the net revenue which industries generate. Next, we need to create for them the surroundings or conditions that speak to their values by offering flexible timings, attracting them by pointing how the tourism and hospitality industry has a great positive impact in terms of the income, revenue, connections, learning about different culture and travelling the world and also focus on personal benefits like building confidence there are many points that we need to link the benefits by source of inspiration like social media or internet.”

AI and technology seem to make waves in the industry, speaking at the recently concluded TTME’s International Women’s Day celebrations,  Mona Faraj Managing Director – HSMAI ME, CEO – ExploreTECH and Founder of Insight Out Consultancy shared the importance of technology and how it makes our work more efficient. A question she asked the audience was “how many of you came without using the google maps to the venue” to which she answered that a few years ago there may have been only a few hands but today in order to make our journey smoother we use the maps. “AI is there to make us better people, that’s what its all about and that’s my opinion. I think hospitality and travel industry, we are typically slow adopters of technology. Airline does it way before us and so does other industries but when it comes to hospitality and travel we are slow adopters. Yes, we are all about the human interaction and we are all about being hospitable as a human but AI or technology in general is there to make us spend our time on serving the guest versus doing all the transactional, time consuming activities that we do day in day out. Did anyone come here without using google maps? If we would have asked this question 15 or 20 years ago a few hands would have gone up.” She further reiterated that a recent article shared that even the watch industry is transforming so AI is moving in the same way but faster than we adopted to internet of things. She opined that in hospitality and travel there are so many technology providers that can help in different …

SAUDIA announced its participation in the third edition of the world-renowned technical conference “LEAP”, taking place from March 4th to 7th, 2024, at the Riyadh Exhibition and Convention Center. At this prestigious event, SAUDIA will unveil its latest digital initiatives, marking a new era in service excellence driven by cutting-edge artificial intelligence (AI) technologies and integrated connectivity solutions tailored to enhance the travel experience for all guests. Preparations have been finalized to welcome visitors at SAUDIA stand No. A02, offering an interactive experience where attendees can explore a range of digital projects aligned with the goals of Saudi Vision 2030. Key highlights include the debut of “Travel Companion”, an AI-powered virtual assistant designed to streamline booking processes, flight planning, and destination exploration, revolutionizing the travel experience. SAUDIA takes pride in being the first airline in the MENA region to pioneer this technology, offering attendees an exclusive opportunity to experience its beta version firsthand. Additionally, SAUDIA will showcase “GovClick”, an e-wallet service facilitating seamless government ticket issuance and after-sales services through a unified digital platform, with plans to expand to benefit corporations and individuals as well. The revamped digital experience of the “AlFursan” loyalty program underscores SAUDIA’s commitment to simplifying procedures, allowing guests to effortlessly manage rewards, track mileage activity, and upgrade membership levels with a single click. Moreover, SAUDIA will present its “Guest Care”, delivering swift and efficient solutions tailored to diverse operational scenarios, ensuring guests are promptly updated on flight details and disruptions. Manal Alshehri, Vice President of Digital Transformation at SAUDIA Group, emphasized the significance of SAUDIA’s participation in this international conference, held in the Kingdom, a hub for leading events across various sectors. She highlighted the pivotal …

AI disruptions and legacies will be on the main agenda at the fourth edition of the Dubai Association Conference 2024 from 27 – 28 February at Dubai World Trade Center, which is set to host a transformative gathering of association executives, stakeholders, government officials and strategic partners, with the potential of artificial intelligence (AI), digital disruptions and legacy planning all on the agenda. The event will provide a global platform that will delve into innovative strategies, best practices, and collaborative approaches, to amplify the influence of associations. The fourth edition of the flagship event of the Dubai Association Centre (DAC) aims to create a path for associations to be at the forefront of value creation, both within and beyond their membership. Participants will learn successful member engagement strategies and sustainable practices to enhance their societal contributions and build a lasting legacy. The event also offers a packed schedule of lively discussions, networking breaks, peer-to-peer sharing, and fireside chats that will explore association life and long-term plans within the dynamic context of Dubai. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment said: “The association sector plays a vital role in today’s world as a key driver of positive change, and the DAC Conference will strengthen its impact. Themes and key topics at the conference – such as member engagement strategies, technology-driven tools, sustainable practices and ethical governance – are all important priorities for associations and will support them in their roles as agents of positive change by tackling societal challenges through collaboration and advocacy. This is complemented by a strong line-up of speakers, who will deliver insights on trade and investment opportunities for sustainable economic and social development. Dubai’s …

IAAPA Middle East Trade Summit 2024 on Yas Island, Abu Dhabi concluded with participation from 400 attendees and 45 exhibitors. Organized in collaboration with Miral, the creator of immersive experiences and destinations, and the Abu Dhabi Exhibition Convention and Exhibition Bureau, the Summit hosted two days of insightful education sessions featuring 27 international experts. Industry leaders from globally renowned entities explored innovative strategies in destination development and management, operational efficiency, and guest satisfaction to foster continued growth across the region’s attractions and theme parks industry. The Summit opened with a welcome keynote address by Mohamed Abdalla Al Zaabi, Group CEO of Miral. Additional speakers included Scott O’Neil, CEO, Merlin Entertainments; Ahmad Hussain, COO, Dubai Holding Entertainment; and Don Potts, President, Qiddiya Investment Company; with many more industry leaders from Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), The National Aquarium Abu Dhabi – Al Qana, Atlantis Resorts, Majid Al Futtaim, Saudi Entertainment Ventures (SEVEN), amongst others. A series of interactive sessions and workshops discussed trending topics like Artificial Intelligence (AI), digital transformation, sustainability, and innovative attractions. A selection of guided facility tours, or “EDUTours”, welcomed trade visitors to Yas Island’s world-class theme parks and attractions, enabling them to gain valuable insights into the operations and creative processes behind these leading attractions. Participants had the opportunity to visit the recently opened SeaWorld Yas Island, Abu Dhabi; Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; and Yas Waterworld Yas Island, Abu Dhabi. The Summit also presented the inaugural edition of the IAAPA Ride Safety Report, specifically tailored for the Middle East region. During the Summit, IAAPA announced it will be expanding its presence in the region …

World Travel & Tourism Council (WTTC) and Microsoft’s new report highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial importance of AI in revolutionising the sector. Throughout the traveller’s journey, WTTC believes AI can play a pivotal role in delivering a tailored and enhanced experience now and in the future. This technology can empower personalised recommendations and marketing strategies by analysing traveller data, optimising pricing strategies through real-time adjustments, and offering instant responses and fine-tuned interactions via sophisticated AI powered chatbots. The report also highlights AI’s capabilities extend to predicting future demand patterns, efficiently allocating resources, and providing valuable insights for governments and Travel & Tourism stakeholders. This contribution can be pivotal in promoting sustainability with efficient resource management by monitoring and minimising environmental impacts, ensuring a more responsible and sustainable sector. Julia Simpson, WTTC President & CEO, said: “As we navigate the ever-evolving landscape of Travel & Tourism, AI emerges as a catalyst for positive change. The transformative capabilities highlighted in this report demonstrate that AI is not just a technological advancement, it is a strategic tool that can personalise the customer experience, drive sustainable improvements, and create …

Riyadh Air and Microsoft signed a Memorandum of Understanding to drive innovation and sustainability across Saudi Arabia’s aviation sector. As part of the agreement, Riyadh Air has selected Microsoft’s trusted Azure cloud platform as its preferred platform for accelerating digital transformation and will leverage the highly secure, scalable, and reliable platform to improve operational efficiency and customer service. The announcement will see both organizations collaborating to leverage the potential of cutting-edge technologies such as Big Data, Artificial Intelligence, copilot experiences, the Metaverse, and Virtual Reality to enhance Riyadh Air’s offerings, services, and operational models. Adam Boukadida, Chief Finance Officer, Riyadh Air, said: “We are thrilled to announce our partnership with Microsoft as we embark on an accelerated digital enablement journey to fuel the growth and innovation within the aviation industry. Leveraging the robust Microsoft Azure platform is just the beginning; we are poised to tap into the vast network of Microsoft partnerships and harness the remarkable AI capabilities offered through Microsoft’s comprehensive suite of services & solutions, empowering Riyadh Air to grow & thrive in the ever-evolving digital landscape. By embracing Microsoft’s platform and solution capabilities, we aim to build a unique customer and employee experience and expedite our progress in achieving our sustainability targets.” Riyadh Air and Microsoft will also jointly establish a Centre of Excellence that will provide a structured framework for driving innovation and delivering substantial business benefits for both organizations. The partnership also sees both parties forming a dedicated board that will actively drive efforts in line with the Kingdom’s national sustainability agenda. Turki Badhris, Acting General Manager at Microsoft Arabia, said that the partnership is a perfect demonstration of Riyadh Air’s forward-thinking vision which leverages …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Microsoft have signed a Memorandum of Understanding (MoU) at GITEX Global 2023. The alliance enables innovation in key areas such as generative artificial intelligence (AI) and cloud computing and brings together both organisations’ capabilities and resources to enhance the tourist and cultural experience in Abu Dhabi. This engagement with Microsoft aligns with DCT Abu Dhabi’s objectives to drive digital transformation within the organisation, redefining the landscape of the culture and tourism industry in the emirate to positively impact visitors and residents. Activities under the MoU will also drive growth, foster innovation and enhance knowledge among DCT Abu Dhabi employees. The MoU spans across the optimisation, automation, and modernisation of IT and security infrastructure and will be enabled by Microsoft’s cloud computing platform Azure and cutting-edge security. The combination of the Microsoft Azure Intelligent Data Platform and Azure OpenAI Service will significantly improve operational insights, and the use of AI-powered Microsoft 365 tools will streamline workflows, enhance productivity, and elevate the overall service quality provided by DCT Abu Dhabi. HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said: “Through our collaboration with Microsoft, we reaffirm our commitment to excellence through digital transformation as together we shape the future of work. In line with UAE Digital Government Strategy 2025, these efforts will contribute to elevating Abu Dhabi’s tourism and culture offerings and help meet the diverse needs of millions of tourists who visit from around the world each year. We are embarking on a journey to create a comprehensive digital ecosystem that connects and streamlines our network.” Naim Yazbeck, General Manager of Microsoft UAE, said: …

Saudia Group announced its participation at the upcoming Dubai Airshow 2023, held at Al Maktoum International Airport Dubai from November 13th to 17th. The Group will take over the largest pavilion at the event marking its first international presence following the recent rebrand, which signifies a new era for the group. Through this participation, Saudia Group reinforces its position as a prominent global aviation leader, underpinned by its ever-expanding capabilities and an array of enhanced services and products dedicated to catering to the needs of the MENA region across the aviation industry spectrum, encompassing manufacturing and comprehensive training. Visitors and aviation enthusiasts can expect a world-class experience at the Saudia Group’s interactive pavilion, where it will showcase its industry-leading aviation services and solutions that ultimately contribute to the realization of Vision 2030. This includes demonstrating the Group’s efforts around the localization of services in the Kingdom, as well as Saudia Group’s plans to capitalize on its Jeddah Hub. The Group will also highlight its latest digital transformation services and introduce the world to an AI ChatGPT, named ‘Saudia,’ a groundbreaking innovation in customer service. The Group is set to display two aircraft that visitors will have the opportunity to explore; a Saudia Boeing 787-10 featuring the new brand livery and a flyadeal Airbus 320neo. The B787-10 aircraft will showcase Saudia’s latest amenity kits and offer food samples that reflect the essence of the rebrand. The pavilion will also feature the latest innovations by Saudia Groups’ other rebranded Strategic Business Units (SBUs) including, Saudia Technic, formerly known as Saudia Aerospace Engineering Industries (SAEI), Saudia Academy, formerly known as Prince Sultan Aviation Academy (PSAA), Saudia Private, formerly known as Saudia Private Aviation …