Aleph Hospitality took over the management of the Ramada by Wyndham Addis, in Addis Ababa, Ethiopia earlier this year. Due to the COVID-19 outbreak, which followed soon after takeover, the hotel was partially closed but fully re-opened on June 22, 2020. In support of Aleph Hospitality’s brand values and the company’s ‘count on us to put safety first’ campaign – featuring best in class health and hygiene protocols in line with the guidelines and regulations of the World Health Organization and local health authorities – the hotel has re-opened with a complete set of measures to protect the safety and wellbeing of its guests. Bani Haddad, Managing Director of Aleph Hospitality said, “The sector grew by 48.6% in 2018, according to the latest data from the World Travel & Tourism Council (WTTC), and now represents 9.4% of Ethiopia’s total economy. Through our world-class systems and dedicated management support, as part of our third-party management model, welook forward to working with owners ADM Business PLC and to capitalising on this growth, which we are confident will deliver superior results for the owner in these challenging times.” Adugna Bekele, owner of the Ramada by Wyndham Addis said, “Addis Ababa is a truly cosmopolitan destination. Our hotel is in a superb location in the city centre and we offer warm, contemporary rooms and a choice of great restaurants. Now, with Aleph Hospitality as our trusted partner, I’m looking forward to both increasing the satisfaction of our valued guests and to boosting the profitability of our business for the long-term.” Haddad commented, “Makeda Abraham becomes the first female General Manager of Aleph Hospitality in Africa, a true milestone of which we are very proud. …
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