Tag Archives: Adeera

Hotel Management Company “Adeera” signed a Memorandum of Understanding with the Ministry of Tourism to open new horizons for developing the hospitality and tourism sector in the Kingdom. This agreement aims to enhance national capabilities, creating new opportunities, exchange expertise and knowledge, and launch specialized training initiatives. These efforts align with the national tourism strategy and Adeera’s goals to strengthen the commitment of developing exceptional hospitality experiences and elevating Saudi Arabia’s tourism sector in line with the ambitious goals of Saudi Vision 2030. Through this partnership, Adeera seeks to strengthen the Kingdom’s position on the global tourism map and transform Saudi Arabia into an exceptional tourist destination sought by the world, highlighting the Kingdom’s hospitable nature with national expertise capable of providing exceptional services and experiences. The memorandum includes key pillars to developing the tourism sector in the Kingdom, including: Workforce Planning: Building clear career paths and quality job opportunities, enhancing national capabilities and efficiency. Training, Development, and Localization: Designing specialized training programs to prepare Saudis for work in the hospitality sector, with incentives to promote employment through attractive support packages. Quality Improvement: Collaborating with leading educational institutions to provide innovative educational programs that ensure the highest standards in tourism education. Supporting Tourism Projects: Facilitating procedures and promoting the growth of tourism projects, enhancing the presence and visibility of Adeera in the sector. On this occasion, Mr. Stefan Leser, CEO of “Adeera,” expressed his affirmation of the importance of this strategic partnership in supporting and empowering the tourism infrastructure. He added: “At Adeera, we believe in the importance of developing qualified national talents equipped with the skills and expertise to compete on the global stage.” He further stated, “Our aim is not …

PIF launched the Hotel Management Company (Adeera), a new hospitality management firm that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality. Adeera aims to build new world-class Saudi hotel brands and to enhance the capacity of the local sector by launching programs for training and skills development, in cooperation with international hospitality specialists. At a time when Saudi Arabia is cementing its place as a major tourism destination, the company seeks to introduce a portfolio of distinctive Saudi hotel brands, serving various segments from mid-range to ultra-luxury, for different categories of visitor. It will unlock new business opportunities, focusing on the Saudi hospitality experience, working with hotel developers to maximize the contribution from the local private sector. Khalid Johar, Co-head of Local Real Estate Portfolio at PIF, said: “The launch of Adeera comes at a pivotal time when Saudi Arabia is expanding its hospitality and tourism offerings. The company has the opportunity to grow the sector by introducing new hotel brands as the country is establishing itself as a major tourism destination. Adeera’s unique focus on Saudi culture and traditions will provide a distinctive edge.” The establishment of Adeera underlines PIF’s role as an industry enabler in developing Saudi Arabia’s strategic sectors, driving economic growth and diversification. It follows a series of significant investments by PIF in both the tourism and real estate sectors. This includes investments such as the hospitality company Boutique Group – which specializes in developing historic and cultural palaces into luxury boutique hotels – the agri-tourism company Dan and the tourism investment company Asfar. Saudi Arabia’s National Tourism Strategy aims to attract 150 million visitors and have tourism contribute 10% …