Tag Archives: ADCEB

The Abu Dhabi Convention and Exhibition Bureau (ADCEB) reaffirmed its commitment to further developing the emirate’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with the renewal of its Memorandum of Understanding (MoU) with the China MICE Advisory Group at a signing ceremony recently at Louvre Abu Dhabi. The China MICE Advisory Group, a committee of key Chinese MICE trade partners and media, was established by ADCEB in 2019 to gain insights into MICE and business travel trends unique to the dynamic Chinese market. As the first-ever dedicated advisory committee in China created in partnership with ADCEB, its formation reflects ADCEB’s proactive approach to engaging with the growing outbound MICE sector from China. The China market ranks among Abu Dhabi’s top source markets for tourism and MICE, reflecting a strong bilateral relationship. As the demand for outbound MICE in China increases, approaching levels comparable to the country’s outbound leisure market, a substantial surge in outbound Chinese MICE is expected in 2024. H.E. Saleh Mohamed Al Geziry, Director General for Tourism, Department of Culture and Tourism – Abu Dhabi said, “Our thriving partnerships with China and a proven track record of attracting tourists and business travellers to Abu Dhabi underscores the strength of this partnership. This renewal will enable us to continue to share knowledge and strategically plan for our tourism future, in line with our commitment to promoting and preserving the emirate’s heritage, culture and tourism assets. Our continued collaboration empowers our efforts while significantly contributing to the growth of inbound visitors from China, solidifying Abu Dhabi as a destination of choice globally.” As part of Abu Dhabi’s broader efforts to boost international MICE arrivals from China, the partnership aims to incentivise …

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has tied up with non-profit United Networks of International Corporate Events Organisers (UNICEO). The partnership will further build awareness of Abu Dhabi as a destination of choice for meetings and incentives through enhanced networking opportunities with UNICEO’s key international decision-makers, and through providing business support and destination awareness opportunities for Abu Dhabi, to UNICEO’s community of corporate events decision-makers. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau, said: “This partnership will enhance our Meetings, Incentives, Conferences & Exhibitions (MICE) offer and continue to increase awareness of Abu Dhabi as the gateway to the Mena region among its 2,500 members. This strategic partnership will benefit global corporations convening events in Abu Dhabi and help them leverage the diverse offerings of the UAE capital. “Renowned for its world-leading infrastructure, iconic hotels, state-of-the-art event venues and an unrivalled leisure portfolio of rich culture, natural beauty, global entertainment and thrilling attractions, Abu Dhabi is the ideal destination to host business events.” Laurent Fuchs, Executive Director of UNICEO, said: “Abu Dhabi is conducting an ambitious strategy to attract corporate events. We are delighted they decided to support UNICEO and trust their offer will meet our members’ needs.”

Abu Dhabi Convention and Exhibition Bureau (ADCEB) announced the redevelopment of SITE’s Arabia Chapter in Abu Dhabi. Working in partnership with the Society for Incentive Travel Excellence (SITE), DCT Abu Dhabi will oversee the growth of the Incentive Travel segment in Abu Dhabi and the wider MENA region, allowing ADCEB to raise visibility of Abu Dhabi among key audiences as a premier business events destination, tap into further networking and business opportunities and provide the regional MICE professional network with education and professional development programmes. SITE is one of the most significant MICE associations, catering to industry professionals worldwide. With a mission to drive the growth of the Incentive Travel segment, SITE’s move will benefit local and regional industry stakeholders such as tourist attractions, airlines, Destination and Event Management Companies (DMCs and EMCs), hoteliers and incentive planners. It will do this by allowing members to build their business connections on a global scale through its extensive Membership Directory, gaining access to incentive travel research, trends, and data, expanding a range of skills and experience through education and certification opportunities and enhance careers through online and in-person events. Speaking last week at the Arabian Travel Mart (ATM) 2023, Mubarak AlShamsi , Director of Abu Dhabi Convention & Exhibition Bureau, said: “With SITE’s decision to locate and redevelop their Arabia Chapter in Abu Dhabi, our local and regional incentive travel partners and professionals will benefit from having such a valuable resource at their doorstep. The Arabia Chapter relaunch in our city is a testament that Abu Dhabi is a desirable destination for this segment. We encourage our MENA stakeholders to join the SITE Arabia Chapter, become active members of the Chapter and …

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a Memorandum of Understanding (MoU) with (ADNEC Group, owner and operator of the largest exhibition venue in the Middle East, the Abu Dhabi National Exhibition Centre, in a strategic step towards its future business development strategy. The newly formed ADCEB and ADNEC Group Joint Fund is a continuation of ADCEB’s strategy to harness public-private partnerships to drive increased B2B events and incentive travel in the emirate. The fund will provide additional financial incentives and support to corporate meeting planners and incentive houses, while simultaneously reiterating that Abu Dhabi is a safe destination that is fully open for business tourism. The partnership will combine the joint marketing efforts of ADCEB and ADNEC Group to raise awareness of the emirate’s readiness to host large Meetings, Incentives groups. H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “This partnership with ADNEC Group is a tremendous step in further solidifying our position as a leading global destination for business events of all kinds. With ADCEB’s experience and expertise and ADNEC Group’s impressive portfolio of event, tourism and hospitality assets, together we can create the ultimate destination package that showcases the best of the emirate and attracts ever greater numbers of large-scale and high-profile events to Abu Dhabi.” Humaid Matar Al Dhaheri, Managing Director & Group CEO of ADNEC Group, said: “We are pleased to partner with the Abu Dhabi Convention and Exhibition Bureau to launch the joint fund for organisers of international corporate meetings and events, who are interested in holding their events at the Abu …

Abu Dhabi convention and exhibition bureau (ADCEB) will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “We are excited to open our first representative office in South Korea to further establish Abu Dhabi as a premier destination for meetings, incentive travel, conferences, and exhibitions. As we remain focused on progressing the emirate, growing our network of international offices will help us expand Abu Dhabi’s reach in newer markets. With the recent easing of travel restrictions in South Korea, we anticipate great demand for outbound MICE travel, making it the best time for us to establish our presence in this market.” In recent years, ADCEB has accelerated its financial and non-financial support towards strategic business events, which includes the launch of Advantage Abu Dhabi 2.0, an enhanced subvention programme that offers event organisers an array of support throughout the event planning cycle, comprising financial assistance and destination-driven value-adds. ADCEB continues to build strategic partnerships that ensures event objectives are met with world-class experiences for both planners and attendees. Earlier this year, ADCEB formed a strategic partnership with Etihad Airways, to further bolster support for MICE travel groups travelling to Abu Dhabi. Through this collaboration, ADCEB can offer eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE travel group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients who host their business events and incentive …