Tag Archives: Accor

Accor,  Valor Hospitality Partners and ICD (Investment Corporation of Dubai),have strengthened their partnership with the launch of a six-hotel cluster in Dubai Deira Waterfront as part of the Deira Enrichment Program. Under the new agreement, the six-hotel cluster with 999 keys will be managed by Valor Hospitality Partners. This expansion integrates three well-established Accor properties under the ibis Styles, Aparthotel Adagio, and Mercure brands, along with three new properties that will be branded as Novotel, ibis Styles, and Mercure in Dubai. The cluster officially opened 1 April 2025, further solidifying Accor’s position in Dubai’s hospitality sector, addressing the growing demand for quality midscale and economy accommodations, expanding Valor’s current management portfolio in the UAE, and further cementing a commitment to operational excellence and financial efficiency. With a diversified portfolio, this expansion caters to distinct traveler needs, with Adagio meeting the demand of extended stays, Mercure delivering locally inspired experiences, ibis Styles providing design-driven affordability, and Novotel seamlessly blending business and leisure. “Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai,” said Julien Bergue, Co-Founder & Managing Partner – Middle East, AMEA at Valor Hospitality Partners. “This intensifies our firm commitment to the UAE and Dubai Hospitality Sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan, ‘A Whole World of Local,’ which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate.” For Accor, the expansion aligns with its long-term vision for the Middle East, Africa, and Asia Pacific. “Strengthening our collaboration with ICD reaffirms …

Accor announced the appointment of Islam Samad as Vice President Development, Middle East. Based in Jeddah, Islam will be instrumental in advancing Accor’s ambitious expansion strategy, reinforcing Accor’s leading position in the market and driving accelerated growth through strategic partnerships, high-value deals, and transformative development initiatives. A visionary leader with over 23 years of experience, Islam has played a pivotal role in shaping the hospitality landscape across the Middle East namely the Kingdom of Saudi Arabia, Egypt, and United Arab Emirates. Renowned for his strategic insight and operational expertise, he has successfully led some of the most high-profile relationships in the region. During his last tenure, he was instrumental in launching over 100 new properties and negotiating landmark deals, cementing his reputation as a key driver of expansion and business success. With a deep understanding of market dynamics, Islam has a proven track record of identifying untapped opportunities and fostering strong relationships with owners and investors. In his new role, Islam will be based in Accor’s Jeddah office, reporting directly to Maya Ziade, Chief Development Officer, Premium, Midscale & Economy Division Middle East, Africa & Türkiye at Accor. His focus will be on driving the Group’s expansion strategy, strengthening brand presence, and ensuring the seamless execution of Accor’s ambitious development plans, specifically in the Kingdom of Saudi Arabia and Egypt among other countries. Beyond his professional accomplishments, Islam brings a relentless drive for excellence, an attribute shaped during his early years as a professional swimmer representing Egypt on the international stage. His competitive spirit, resilience, and strategic mindset continue to define his leadership approach. A dedicated husband and father of two, he balances his professional success with a strong commitment …

Emirates Skywards and ALL  have taken their partnership to new heights, offering members additional benefits and opportunities to maximize their rewards through seamless conversions. Through this enhanced collaboration, Emirates Skywards members who are also members of ALL can now convert their Skywards Miles into ALL Reward Points, unlocking extraordinary experiences across Accor’s extensive network of over 5,600 hotels across more than 45 Accor brands and 5,000 Limitless Experiences. For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward Points, which can be redeemed for stays, exceptional dining experiences, or exclusive Limitless Experiences available on ALL.com. In an exciting development, the partnership introduces seamless two-way conversions between the two loyalty programmes. This feature empowers members to maximize their rewards and enjoy unparalleled lifestyle and travel experiences with both brands. ALL Members can also convert their ALL Reward Points into Skywards Miles, with 4,000 ALL Reward Points equating to 2,000 Skywards Miles. Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on Emirates and partner airlines, flight upgrades, gift cards, hotel stays, hospitality at sporting and cultural events, tours, and money can’t buy experiences. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “At Emirates Skywards, we’re constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL – Accor’s loyalty programme will offer exactly that. Emirates Skywards members can now convert Skywards Miles to ALL Reward Points, and access exceptional hotel stays at more than 45 Accor brands worldwide, enjoy limitless experiences and more. ALL loyalty members can also convert ALL Reward Points to Skywards Miles, and enjoy fantastic benefits Emirates …

Accor and Naif Alrajhi Investment announced the signing of the first TRIBE and TRIBE Living addresses in Saudi Arabia within King Salman Park project. TRIBE Riyadh King Salman Park -The new-build property will feature 250 rooms, two restaurants, including a rooftop dining experience, alongside adaptable meetings facilities and banquet hall. Guests will enjoy wellness-focused amenities, including a state-of-the-art gym and swimming pool, designed to offer both comfort and inspiration for all travelers. This milestone reflects both TRIBE’s ambitious global expansion and the Saudi Vision 2030 to create vibrant urban spaces that inspire residents and visitors alike. This follows the King Salman Park Foundation’s announcement last year to develop the first real estate investment plot within King Salman Park, in partnership with Naif Alrajhi Investment. This agreement reinforces the strong and growing partnership between Accor and Naif Alrajhi Investment following the successful launch of Fairmont Ramla Serviced Residences last year. TRIBE is redefining modern hospitality with its bold, design-led approach that offers everything guests need and nothing they don’t. The brand delivers intelligently crafted spaces that are unapologetically modern, stylish, and accessible – perfect for the new generation of travelers seeking comfort, functionality, and affordability in a connected and contemporary setting. Situated in King Salman Park, one of the world’s largest urban parks, Package 1, spans an impressive 290,000 square metres. This project represents the first mixed-use development in the park to be developed in partnership with Naif Alrajhi Investment and will include residential units, commercial offices, retail spaces, restaurants, a school, hotel, community facilities, and public spaces. Strategically positioned near key park attractions such as the Royal Arts Complex and Visitors Pavilion, the district offers easy access to King Abdul Aziz Road, two …

Accor announced the opening of its first Mercure in the capital, Muscat, Oman. The hotel boasts a prime location, just 15 minutes from Muscat International Airport, offering easy access to business hubs and government offices, catering to both business and leisure travelers alike. With 186 rooms and suites, the hotel combines elegance and simplicity to offer an authentic ambiance, featuring panoramic views of the city, mountains, and sea. The walls of all guest rooms are adorned with Arabic calligraphy, while modern urban art beautifies the building’s façade. The soft opening of the “Mercure Muscat” hotel took place under the patronage of His Excellency Azzan bin Qassim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism. The hotel embodies the essence of local exploration and authentic Omani hospitality. As the only Mercure hotel in the world to feature Arabic calligraphy in all guest rooms and graffiti art on its exterior, these creative artistic elements reflect the traditions of authentic Omani art, making Mercure Muscat an exceptional destination for travelers seeking rich cultural experiences combined with modern comforts, placing the hotel among the standout Mercure hotels globally. Guests can enjoy a range of luxurious facilities, including the outdoor pool and jacuzzi on the seventh floor. The hotel also features a state-of-the-art health club and a serene spa offering customized treatments. For business events and special occasions, Mercure Muscat is equipped with versatile meeting and event spaces that can accommodate over 450 guests. The ballroom, one of the largest in Muscat, is pillarless and offers private access, making it an ideal venue for weddings and other grand events. In addition, there are three meeting rooms and spaces tailored for small gatherings and business …

Accor announced the signing of Grand Mercure Dubai Downtown, the latest addition to its portfolio of premium hotels in partnership with Gulf Hotels Group. The signing ceremony was held during the Future Hospitality Summit. This agreement marks the rebranding of Gulf Court Hotel Business Bay as the Grand Mercure Dubai Downtown, a strategic move to strengthen the hotel’s competitive position in Dubai’s dynamic hospitality market. Gulf Hotels Group stands as one of the most respected and pioneering hospitality companies in the Middle East and Africa. With a history spanning over five decades, Gulf Hotels Group is synonymous with luxury, innovation, and service excellence. The rebranding of Gulf Court Hotel Business Bay is another step in Gulf Hotels Group’s mission to uphold its legacy while adapting to market demands and opportunities. Gulf Hotels Group has been managing the property for several years, and with this rebranding, the Group will continue to manage and oversee the hotel’s operations, ensuring the same level of excellence for which it has become renowned. The hotel will now benefit from Accor’s global reach, loyalty, sales and distribution platforms, and brand recognition, further enhancing its appeal to both leisure and business travelers. Set to open in 2025, the hotel brings Grand Mercure’s modern flair and passion for local culture to the city’s vibrant Downtown and Business Bay areas – strategically positioned near Dubai International Airport, financial and business districts, as well as key leisure hubs and tourist attractions. Featuring a prime location with views over the iconic Burj Khalifa and Dubai Canal, Grand Mercure Dubai Downtown will offer 270 keys comprising 239 rooms and 31 suites ranging from standard, deluxe, superior and grand deluxe. The hotel provides …

Accor together with executive travel managers and buyers from 17 leading international corporations, have launched the Accor Global Leadership Council (GLC), an innovative advisory board aimed at reimagining the future of corporate travel and meetings. Established to create a forward-looking vision for business travel and corporate meetings, the GLC connects business leaders responsible for corporate travel across diverse industries with senior executives from Accor. Council delegates include representatives from sectors such as financial services, engineering, manufacturing, transportation, energy, professional services and technology. The GLC discussed shifting corporate and traveller expectations; the importance of recognition, personalisation and B2B-focused loyalty; the evolving importance of sustainability; emerging traveller trends; the role and impact of distribution and pricing; and a deep-dive on areas of Accor’s business and brands. The Global Leadership Council delegates, who have a combined employee base of over 2.7 million travellers, unanimously agreed the top three priorities for business travel are: 1. Traveler experience and well-being – including corporate employee engagement, wellness, traveller security and digital efficiencies. 2. Cost management and optimization – including program compliance, pricing, cost-reduction and cost avoidance. 3. Sustainability – including sustainable action, carbon budgets and DEI (diversity, equity and inclusion) Antony Meguerdijian, SVP Sales, Middle East, Africa, Asia-Pacific at Accor said: “The dynamics of international and corporate travel in the Middle East, Africa, and Asia Pacific region are evolving rapidly. It is essential for both our clients and hospitality businesses to adapt to new demands and priorities. The new GLC, and the program of client and commercial partner events we host across the region, are critical forums for sharing insights and collaborating on solutions that meet the changing needs of travellers and delegates. Travel and tourism …

Accor signed a partnership agreement with Egypt’s Q Real Estate Development Company to develop a new Novotel property; Novotel Sidi Abd El Rahman to debut in Egypt slated to open in 2027, featuring 240 spacious and modern rooms as well as a host of thoughtful wellbeing and entertainment offerings. Novotel Sidi Abd El Rahman is the latest announcement for Egypt’s northern coastline, which has seen a rise in development in recent years, transforming the destination from a domestic hotspot to a global travel destination. Accor’s partnership with Q Developments marks the Egyptian real estate company’s first hotel project in Q North, a well-established, mixed-use development, located just minutes away from luxury coastal development Marassi. The hotel is accessible by a one-hour 30-minute drive from Alexandria Borg el Arab International Airport and a three-hour drive from Cairo. Boasting a low-rise build and seafront location, Novotel Sidi Abd El Rahman will offer guests well-appointed, comfortable and modern accommodations, ensuring guests can take time to rest and reenergise. The hotel will feature one restaurant, a trendy café, a pool bar and a rooftop bar – offering panoramic vistas across the Mediterranean Sea. Energizing wellness and entertainment offerings will include a cutting-edge fitness centre, spa, outdoor swimming pool and padel courts – capitalising on the sport’s rising popularity in the region. Water sports activities will also be available to guests from the beachfront. While primarily aimed at leisure travellers, Novotel Sidi Abd El Rahman will also cater to the MICE market with a 600 square metre ballroom – perfect for weddings and celebrations – and four 50 square metre meeting rooms primed for conferences and team-building activities. Present at the signing, Duncan O’Rourke, Chief …

Accor has been saying ‘ALL Thanks To You’ over the month, at a series of appreciation events hosted by the formidable Accor sales teams. Designed to acknowledge and recognise the value its partners, clients and corporate advisors bring to Accor, the events, hosted in Dubai, Riyadh, Abidjan, and Istanbul proved to be a momentous success, with over 1000 travel partners across a wide range of industries, coming together to enjoy the Accor hospitality. The coordinated events were also an opportunity for Accor to showcase its brands, new hotels, and introduce new key executives across the sales and business events teams. The Group’s ALL Meeting Planner programme, where year-round, event organisers can earn points and use these to cover up to 15% off their event bill and access redemption rewards, including world-class experiences, was also highlighted. Continuing the theme of thanks and appreciation, the Sales team, along with representatives from over 80 hotels across Middle East, Africa and Türkiye visited with key clients in each destination to update on the Group’s commitment to sustainability, which includes removing all single-use plastic items from the guest experience and reaching net zero carbon emissions by 2050, Hotel refurbishments and new developments. Paul Stevens, Chief Operating Officer, Premium, Midscale & Economy Division, Middle East, Africa and Türkiye at Accor, said: “Our ALL Thanks to You appreciation events held across key destinations within the Middle East, Africa and Türkiye region were a great success. “The gatherings were a celebration of the strong bonds that unite us with our trade partners and clients acknowledging our heartfelt gratitude for their invaluable support and loyalty to Accor. “In a world where relationships matter more than ever, we look forward to continuing to …

Accor announced the launch of HERA, Accor Travel Advisor Program – a new worldwide loyalty and rewards program exclusively for travel advisors. Available now at HERA.Accor.com, the new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity. Other key features of HERA include informative and educational resources on Accor’s participating luxury and luxury lifestyle brands and hotels – including those sitting within the global lifestyle collective Ennismore. The new program generously rewards travel advisors for bookings while allowing them to increase their productivity, performance, and client satisfaction. “We are beyond excited to introduce HERA, a competitive and differentiated program that delivers the capabilities, personalization and rewards that the travel advisor community both needs and wants,” said Pascal Visintainer, Senior Vice President Global Sales, Luxury & Lifestyle, Accor. “Our aim is to inspire loyalty among leading travel professionals, by equipping them with all the resources they need to seamlessly create bespoke luxury travel experiences for their clients and granting them valuable Reward Points to use freely on their own time. With easy-to-use tools for travel planning, an efficient booking system, and plentiful rewards, we are confident that HERA, and therefore participating hotels sitting within Accor’s Luxury & Lifestyle division, will be a top choice of travel advisors around the globe.” HERA takes Accor’s ability to support and recognize travel agents up a notch and replaces the Group’s former Famous Agents program, with all previous travel advisor data, history, and Reward Points seamlessly migrated to the new platform. Using their personalized HERA member ID, travel advisors will earn Reward Points with each room …