Seera Group has joined hands with Disneyland Paris to strengthen travel demand from Saudi Arabia, the wider GCC and North Africa to Paris. With this new alliance, Seera is now a General Sales Agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan. Seera will sell Disney packages that include hotel accommodation and park entry across all its platforms, including corporate and government travel platforms – both driven through Elaa, the group’s specialised travel management business, as well as directly to send consumers through Almosafer, Seera’s flagship brand, and Tajawal, the UAE-focused online travel booking platform. Seera will also create customised packages covering flight and ancillary products to create added value for its customers. Seera’s customised packages for Disneyland Paris will also be made available to third-party travel agencies in all these markets. Abdullah Bin Nasser Aldawood, Chief Executive Officer, Seera Group, said, “At Seera, our customers are at the heart of our business and we are committed to offering them the widest range of services to enhance their holiday experiences. Our partnership with Disneyland Paris is designed to make unforgettable memories for family visitors from the region.” Brigid McDonnell, Head of Sales at Disney Destinations International, said, “Every year, we create Disney Memories that will last a lifetime for guests coming from different horizons, and we are so pleased to develop our new partnership with Seera to give this opportunity to Saudi families eager to visit us.” With this partnership, Seera aims to broaden the range of properties and holiday packages that are available in Paris considered as one of the top 10 destinations of Saudi travellers.
Read More »DTCM’s Futurism Programme to boost technological innovation
The deadline for technology start-ups to enter this year’s international AED 100,000 Futurism Programme, a zero-equity accelerator initiative of Dubai’s Department of Tourism and Commerce Marketing, closes on July 31, 2019. The annual Futurism Programme aims to boost technology innovation within the tourism industry ecosystem and further position Dubai as a leading international technology hub for start-ups. Since it was launched earlier this month, the 3rd edition of the Futurism Programme, run in collaboration with leading professional services company, Accenture, has generated strong interest among start-ups around the world, resulting in high quality submissions to date. The 2019 Futurism Programme has the support of key industry partners and investors representing a broad spectrum of sectors, from travel to hospitality, and aviation to artificial intelligence, finance to technology and transportation. They include strategic partner, Seera Group, and industry partners Atlantis The Palm, Emaar Hospitality Group, the Emirates Group and Accor Hotels. Commenting on the latest edition of the Futurism Programme, His Excellency, Helal Saeed Almarri, Director General of Dubai Tourism, said, “Our Futurism Programme is inspired by the Dubai 10X initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to develop disruptive strategies and solutions that will propel Dubai 10 years in front of other world cities.” Abdullah Bin Nasser Aldawood, Chief Executive Officer, Seera Group, said, “We are honoured to partner with the international Futurism Programme by Dubai Tourism, which underlines the concerted efforts to drive technology innovation in the travel and tourism sector. Our region’s young, tech-savvy youth will be at the heart of this transformational initiative that will encourage start-ups to present innovative ideas to …
Read More »DTCM partners with SEERA to strengthen KSA tourism links
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and SEERA (previously Al Tayyar Travel Group), one of the region’s leading providers of travel services in the Middle East and North Africa, have signed a strategic partnership agreement which will see both entities unite to further strengthen travel demand from the Kingdom of Saudi Arabia (KSA) to the emirate. Working together previously on a variety of projects, the reinvigorated partnership between the department and Almosafer; SEERA’S consumer travel brand which recorded more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018, will see promotional opportunities implemented through the ongoing alliance. Almosafer will embrace a new omni-channel approach, offering its customers the choice and freedom to book their travel itineraries across online and offline touchpoints, reaffirming its commitment to promoting Dubai as a top destination for Saudi Arabian travellers. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said, “Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.” Almosafer will offer special hotel and flight deals exclusively for KSA travellers to Dubai, highlighting the top things-to-do in the city, iconic attractions, as well as travel tips across diverse targeted marketing channels. The brand will also create special Dubai-centric holiday packages, tailored to a variety of travel segments, including couples, families, individuals or business travellers. Abdullah Bin Nasser Aldawood, CEO of SEERA commented on the partnership, “Almosafer caters for a real range of Saudi travellers and we know, from our 40 years’ worth of travel knowledge and experience, what the varied …
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