Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour. The portal has been designed to enable tourism boards and other industry partners to further understand the customer journey at every touchpoint and make projections for strategic campaigns. Louise Blake, VP of Data and Analytics at Seera Group said, “These insights will enable a deeper understanding of the target audience and behaviours, helping our partners deliver further value. Through this portal, traveller preferences and activities can be tracked by VisitBritain, which will help them to foster a deeper experience for the guests by providing an enhanced personalised journey.” Sofia Santos, Country Manager GCC for VisitBritain, said, “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative insights portal, supporting us to access real-time data on travellers’ preferences and future booking patterns, will help to position Britain as the destination of choice for visitors from Saudi Arabia when the time comes to promote travel once more working with strategic partners across the region.” Abdullah Aldawood, CEO of Seera Group added, “During these times, where the travel sector has faced an unprecedented level of impact due to COVID-19, it is more important than ever that industry partners come together to support each other and create an enhanced experience for travellers. We’re delighted to strengthen our association with VisitBritain, which will support its goal in positioning Britain as a destination of choice for the region’s travellers. It will be of tremendous value, especially as travel returns to normalcy, and travellers will invariably have new preferences in terms of how and where they travel to, stay and spend …
Read More »The Royal Commission for AlUla appoints Seera Group as DMC partner for ‘Winter at Tantora’
The Royal Commission for AlUla announced that Seera Group, the region’s leading provider of travel and tourism services, has been appointed as the key Destination Management Company (DMC) for the second season of ‘Winter at Tantora’, a timeless festival in AlUla, a cultural and historical destination that is home to Saudia Arabia’s first UNESCO World Heritage site. Set in the natural beauty of AlUla, last year’s inaugural Winter at Tantora was a success, welcoming high-profile guests from around the world and hosting 37,000 visitors from 72 countries. The second edition of the festival will be held from December 19, 2019, to March 7, 2020, offering additional weekends for visitors to enjoy cultural programming, equine events and celebrity performances by some of the world’s greatest musicians. Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programmes. The Royal Commission for AlUla aims to attract two million visitors to AlUla by 2035. Amr AlMadani, Chief Executive Officer at the Royal Commission for AlUla, said, “This partnership will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.” Abdullah Aldawood, CEO of Seera Group, said, “Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors – covering all aspects of their journey. In addition to working with our global offices and affiliates, we will promote Winter at Tantora through our outlets at all key airports in the Kingdom.”
Read More »Marriott International & ATG sign agreement to establish direct connectivity
Marriott International has signed a distribution co-operation agreement with Al Tayyar Travel Group (ATG), which will establish direct connectivity between the two companies and allow ATG to pull inventory and rates in real time from Marriott International’s reservations systems. The agreement is mutually beneficial to both companies as Marriott International will have access to ATG’s wide reaching network within KSA and beyond. Neal Jones, Chief Sales & Marketing Officer Middle East & Africa, Marriott International said, “We are delighted to consolidate our partnership with this exciting new connectivity announcement. Al Tayyar Travel Group has invested significantly in technology and payment platforms, and Marriott International is extremely proud to be able to dynamically connect our reservation systems to the mutual benefit of our companies. This will ultimately provide better service and availability of inventory to the travel trade and consumers in the MENA region.” “Our partnership with Marriott International provides customers with seamless access to a globally renowned hospitality company, and its wide-ranging offer of brands and properties, as well as the best available rates,” said Abdullah Aldawood, CEO, Al Tayyar Travel Group. “This agreement will further accelerate the growth of our company. We are delivering on our transformation strategy of being a leading online travel agency and holiday advisor in MENA, offering Omni-channel travel services,” Aldawood said.
Read More »Mövenpick Hotel City Star opens in Jeddah
Mövenpick Hotels & Resorts opened the doors to the Mövenpick Hotel City Star Jeddah, an European-style property in one of Saudi Arabia’s fastest-growing cities. The 228-room property, which marks the Swiss hospitality firm’s third hotel in Jeddah and 11th in the Kingdom, seamlessly blends a classical interior design with a contemporary façade and the latest modern comforts. Located near to both the Al Harthy Exhibition Centre and Mall of Arabia, and just a 15-minute drive from King Abdulaziz International Airport, the five-star hotel meets the diverse needs of business, leisure and MICE-related travellers. The deal to manage Mövenpick Hotel City Star Jeddah has been signed with AlTayyar Travel Group, a major player in the Middle East’s tourism industry and the only publicly-listed travel group in Saudi Arabia. There are three restaurants from which to choose, including all-day dining outlet Al Deira, the glamorous Al Moltaqa Café, and Al Zohoor Garden located next to the rooftop pool. To celebrate the opening of Mövenpick Hotel City Star Jeddah, the property is offering a 25% discount on reserved room prices, which start at SAR 700 per room, per night.
Read More »