Travellers from the UAE are planning to go away for longer and spend more than usual on their summer holidays this year to make up for a lack of breaks abroad over the past two years. The new data, released today by Marriott Bonvoy, the travel loyalty programme, shows that amongst the 85% of people from UAE who already know they will be heading abroad this summer (June-September), 98% say they will be spending more than they usually would – on average by AED11,832 per person. This is compared to their typical spend on summer holidays pre-Covid. This increase in spend is being spearheaded by older holidaymakers aged over 65, who plan to spend an average of AED25,416 more than they usually would – more than any other age group. Meanwhile those aged 45-54 are most likely to be going on holiday (92%). It’s not just more money travellers plan to spend on their summer holidays this year – they also plan to spend more time away than usual. Amongst those heading abroad, nearly three-quarter (73%) say they plan to go away for longer than normal, rising to 83% older travellers aged over 65. Many travellers have not been on a long break in quite some time. In fact, 43% have not been on a holiday of two weeks or longer in three years or more. But that looks set to change this year, with 62% of those going away planning to do at least one holiday of a fortnight or more. Figures from Marriott Bonvoy’s own data strongly back-up this trend, showing that in Europe and the Middle East, the proportion of holidaymakers booking longer 8-14 day stays for …
Read More »