Tag Archives: 76% surge in MICE

Safarak Travel and Tourism, Ras Al Khaimah (RAK) has recorded remarkable growth in its MICE (Meetings, Incentives, Conferences, and Exhibitions) division, contributing significantly to the emirate’s economic development. Safarak has experienced a 76% increase in MICE enquiries year-on-year, with a conversion rate of 28% in the first quarter of 2024, surpassing the industry average of 20%. This surge in activity has resulted in AED 25.5 million being injected into the emirate’s economy, aligning Ras Al Khaimah Tourism Development Authority (RAKTDA) vision to establish the emirate as a premier MICE destination. Ras Al Khaimah has established itself as an easily accessible destination in the Middle East, serving as an ideal hub between Europe, Asia, Africa, and the Middle East. In addition, new direct flights from Qatar Airways and IndiGo have been pivotal in increased international air connectivity, making Ras Al Khaimah even more accessible, further adding to the emirate’s MICE appeal. Its draw as a MICE destination is enhanced by unique venues and stunning natural landscapes, from the UAE’s highest mountain range to its vast desert and 5-star beachside hotels on the Persian Gulf. Safarak has been continuously exploring new venues to expand its portfolio, guaranteeing a robust and diverse selection for event planners. Recent additions include the highest boardroom in the UAE, Jais Sky Room, offering breathtaking views of the Hajjar mountain range, and the historic Al Jazeera Al Hamra Heritage Village, providing an authentic local cultural setting for events. The Ras Al Khaimah Cultural Centre continues offers a space for large groups, whilst the Design Gallery has increased in popularity for intimate bookings. The first quarter of 2024 has seen Safarak handling a diverse range of events across various …

Read More »