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650 tourism companies to connect at ITB China

TravTalk ME as media partner will be at ITB China and the ITB China Conference, China’s travel industry think tank from 27 to 29 May at Hall 1 of the Shanghai World Expo Exhibition and Convention Center in Shanghai. TTME spoke with Lydia Li, Deputy General Manager ITB China to find out more about the much anticipated exhibition for the world. “ITB China is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry. As Chinas premier B2B travel trade show, ITB China will once again reflect the entire travel trade spectrum, with suppliers from around the world covering Leisure Travel, MICE, Business Travel, and Travel Technology. In view of the increasing demand from buyers, MICE will gain in importance as a key topic, and more in-depth presentations and discussions will take place on stage of the ITB China Conference 2024. Furthermore, the China Inbound Tourism segment will be relaunched this year. The rising popularity of Custom-themed Travel in the Chinese market and the profound impact of Travel Technology guarantee a rich variety of content sessions, activities and awards, complemented by insights from experienced travel professionals and forward-thinking opinion leaders. “As for now, country pavilions such as Saudi-Arabia, Bahrain, Qatar and Jordan will be participating at the show. Around 650 tourism companies from nearly 80 countries are expected to showcase their products and services and meet with more than 1000 pre-selected top Chinese buyers attending the event. There will be new exhibitors this year as well as welcoming back so many of our previous exhibitors, we are delighted to welcome so many new countries and companies …

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