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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) successfully concluded the ‘Experience Abu Dhabi GCC Roadshow 2022’ in Riyadh, Jeddah, Dammam, and Kuwait recently. The roadshow drew the participation of 17 DCT Abu Dhabi partners, including Etihad Airways, the national carrier of the UAE; and Miral Destinations, the one-stop trade and promotional partner for Yas Island and Saadiyat Island. The partners jointly showcased how GCC families, couples and youth can enjoy Abu Dhabi’s diverse range of exciting, inspiring and restoring experiences in the winter season. The roadshow kicked off in Saudi Arabia, a top five source market for Abu Dhabi,  with the final leg concluding in Kuwait. Through one-on-one meetings, presentations and group discussions, DCT Abu Dhabi and its delegation met with nearly 600 travel trade professionals where they presented the new destination campaign, ‘Experience Abu Dhabi. Find Your Pace’ as well as highlighted the action-packed Abu Dhabi Calendar that continue to feature a vibrant line-up of sports, family fun, culture, music and nightlife events. Abdulla Yousuf, Director of Travel Trade and Market Development at DCT Abu Dhabi said: “It was an absolute pleasure to meet our valued travel trade partners in Saudi Arabia and Kuwait, and to share everything that Abu Dhabi has to offer in the new year and beyond. The GCC region continues to be one of our biggest source markets for leisure travel in Abu Dhabi. Through this roadshow, we were able to reaffirm our support for our valued stakeholders, showcase our destination highlights, and introduce our new destination campaign, which is inspiring more and more travellers to consider Abu Dhabi for an unrivalled holiday experience.” The roadshow also spotlighted the many …

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