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Marriott International announced the signing of Sheraton Al Khobar Al Hamra with Ashaad Company – marking the debut of the Sheraton brand in Al Khobar, Saudi Arabia. Anticipated to open in 2028, Sheraton Al Khobar Al Hamra will reflect the brand’s new vision with its design and activations, use of technology and welcoming communal spaces. “Sheraton has had a long-standing presence in the Kingdom, and we are excited to work with Ashaad Company to further expand the brand’s portfolio in the country with its entry into Al Khobar,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “This hotel will embody Sheraton’s new identity, offering guests a unique experience through enhanced services and designs while staying true to its legacy. This deal also further supports the demand we are seeing for business and leisure travel into the Eastern Province of the country.” Ali bin Mohammed Al Ali, Chairman of Ashaad, commented: “In light of the great momentum in the Kingdom, driven by transformational developments and its growing reputation as a regional and international hub for global events, we at Ashaad are proud to be part of this remarkable transformation. Our strategic agreement with Marriott International and Aleph Hospitality to introduce the prestigious Sheraton brand to the city of Al Khobar represents an important step in our commitment to delivering world-class hotel projects. This collaboration reflects our dedication to enhancing the hospitality sector by providing unparalleled experiences to guests from around the world. The new Sheraton Al Khobar Al Hamra will embody creativity and sophistication, in line with the brand’s new identity while meeting the aspirations of visitors and residents of the Kingdom. We are honoured to contribute to …

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