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Significant Surge in Travel & Tourism Businesses’ Commitment to Net Zero, Reveals WTTC Roadmap

The World Travel & Tourism Council (WTTC)  launched the second edition of its groundbreaking Net Zero Roadmap for Travel & Tourism, revealing the number of global Travel & Tourism businesses setting climate targets has surged by 27% in the past three years, with more than half now actively committed to emissions reduction. Launched at COP29 in Baku, Azerbaijan, the report reveals, 53% of the 250 leading Travel & Tourism businesses analysed have now set climate targets, a significant increase from 42% in 2021, when the first Net Zero Roadmap was created. Among these businesses, one third have committed to Science-Based Targets initiative (SBTi) goals, underscoring their dedication to meeting rigorous emissions reduction benchmarks. Notably, the number of companies adopting SBTi targets has more than doubled since 2021, signalling an accelerated effort by the sector to align with global climate standards. Developed in collaboration with Accenture, endorsed by the United Nations Framework Convention on Climate Change (UNFCCC), and supported by the State Tourism Agency of the Republic of Azerbaijan, this second edition of the roadmap underscores the urgency of climate action as the sector works towards net zero by 2050. Building on the foundation of the original roadmap launched in 2021 at COP26, in Glasgow, Scotland, the latest edition addresses the escalating environmental impacts on tourism. It introduces an enhanced decarbonisation framework, including new target corridors to guide Travel & Tourism businesses in setting ambitious, actionable climate targets. The roadmap highlights that there is no ‘one size that fits all’ solution, as each industry faces its own challenges, with some able to meet their net zero targets earlier than others. A major focus of the updated roadmap is improving sector alignment and transparency, particularly as demand …

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