Dubai consolidated its standing as a top choice for prominent international conferences, congresses, corporate meetings and incentives in 2024, with the city securing the opportunity to host a record 437 events from a range of sectors and professions. Driven by Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism, this marked a 20% year-on-year increase in the number of successful bids, further elevating Dubai’s status as a globally competitive events hub, powered by innovation, infrastructure development, and rising global economic influence. The events captured in 2024 are set to attract an estimated 210,731 delegates to Dubai over the coming years, making a direct impact on the city’s events, travel and tourism ecosystems, and bringing talent and expertise from around the world to enjoy the platform Dubai provides for knowledge sharing, professional development and networking. The city’s success, driven by collaborative efforts across the public and private sectors, underlines Dubai’s unrelenting draw as a go-to, accessible, safe and welcoming global MICE destination, in turn feeding into Dubai’s wider economic growth by attracting more visitors, positioning Dubai in the global business events arena, and shedding light on its thriving knowledge economy. Furthermore, it cements the important role business events are playing in achieving the goal of the Dubai Economic Agenda, D33, to consolidate Dubai’s position as a leading global city for business and leisure. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Guided by the vision of our city’s leadership, business events continue to play a vital role in bolstering tourism to Dubai and supporting its wider economic priorities. The healthy increase in successful bids in 2024 is further …
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