Tag Archives: 3 new properties

Accor plans to open three properties in the upcoming project by Rua Al Madinah Holding Company in Madinah, Kingdom of Saudi Arabia. The project includes a 142-key Fairmont hotel and 120 Fairmont branded residences, in addition to a 466-key Swissôtel and a 328-key Novotel. The Group is collaborating with Rua Al Madinah Holding Company, a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF). The company undertakes holistic development projects that feature modern urban planning to elevate the experience for visitors from around the world and enhance the quality of life for the residents of Madinah. Rua Al Madinah project is aimed at transforming the city into a modern Islamic and cultural destination. Rua Al Madinah Project’s master plan covers over 1.5 million square meters of space with direct views of Al Masjid al Nabawi, known as the Prophet’s Mosque, and will include 47,000 hotel rooms, with the master plan constituting 63% of open spaces and 37% of built area. The project has been designed according to the highest international standards and offers many integrated transportation solutions, including nine bus stops for visitors and underground parking. Duncan O’Rourke, CEO Middle East, Africa, Turkey & Asia-Pacific for Premium, Midscale & Economy brands at Accor mentioned: “We are very proud to sign the first Swissôtel property and strengthen our Novotel offering in the Holy city of Madinah. Through these signings our primary goal is to support the diverse offering at the master development of Rua Al Madinah, while continuing a long-term relationship with PIF and accordingly Rua Al Madinah Holding Company.” Since the announcement of the Saudi Arabia Vision 2030, Accor has played a key role in the development of tourism, …

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