Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year. His Excellency Saood Al Hosani, Undersecretary at DCT Abu Dhabi, said the plans to promote and protect the emirate follow a strong 2022 performance that demonstrated innovation, resilience and integration of Abu Dhabi’s culture and tourism sectors. His Excellency Al Hosani said: “With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress Abu Dhabi and share it with the world. We are proud to share some of our 2022 results, which powerfully demonstrate how we re-ignited the engine of growth through resilient culture and tourism sectors, with visionary leadership and key partnerships across the different creative industries. “We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive. Our purpose is to share Abu Dhabi with the world and enrich lives.” With the promotion and protection of culture central to its mandate, DCT Abu Dhabi is building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the UAE’s Founding Father, to strengthen national identity, nurture talent, create better awareness of Emirati heritage and …
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