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With the Muslim travel market forecast to reach $225 billion by 2028, the Philippines’ government announced that boosting foreign arrivals from the Middle East and Muslim-majority nations was among its priority goals. “Miss Universes’ trip to the Philippines would be a big boost for our country that would hopefully influence the global Muslim community to visit the archipelago nation, which is home to white sand beaches, famous diving spots, lively entertainment, diverse cultural heritage and distinctive wildlife,” says Tourism Undersecretary Myra Paz Valderrosa-Abubakar. Recently crowned Miss Universe Queens Miss Universe Bahrain 2023 Lujane Yacoub and Miss Universe Pakistan 2023 Erica Robin, showed their commitment to promoting halal and wellness travel in the Philippines, following the country’s win of the Emerging Muslim-Friendly Destination Award earlier this year. Led by Dubai-based Filipino Josh Yugen, Founder Yugen PR & Events, the two Miss Universe queens arrived in Manila this weekend to collaborate with the Philippine Department of Tourism in promoting its ‘Halal and Wellness Tourism’ campaign inviting more travelers from Arab and Muslim countries to experience the Philippines, starting with eco-luxury holistic wellness resort The Farm at San Benito. The multi-awarded resort is at the forefront in showcasing the Filipino brand of wellness, offering halal-experiences for global travelers. Since the past two decades, The Farm has been championing a way of life that prioritizes self-care, holistic healing, cultural inclusivity, while promoting the country’s serene beauty and the heartfelt Filipino service and care. “We are delighted to initiate this alliance with the beauty queens representing Arab and Muslim countries to further spread awareness of our country’s offering. It brings a greater opportunity to attract travelers, not only from the Gulf, but also from the …

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