Tag Archives: 2030

Visit Qatar launches new global campaign: ‘Amaze Yourself’

Visit Qatar announced the launch of its new global campaign ‘Amaze Yourself’, which marks an important step towards achieving its strategic goal of attracting more than six million visitors annually and establishing Qatar as a must-visit destination by 2030. The campaign invites travellers from families, couples and friends to embark on a trip to Qatar to explore unexpected new and unforgettable experiences. This initiative sets Qatar apart from other tourist destinations by highlighting its unique landmarks and experiences, each designed to celebrate lifelong moments and memories that visitors carry with them. The campaign showcases a wide range of Qatar’s attractions, offering many relaxation and adventure experiences in a warm, safe and inclusive environment, from the natural beauty of the enchanting Banana Island to the vibrant atmosphere of Souq Waqif, and the excitement of driving over the dunes. The campaign, which features a contemporary version of the classic Bobby Hub song Sunny, has been launched in 10 international markets across a variety of media outlets, including television, social media, digital channels, press kits and outdoor advertising. Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Qatar is geographically located at the crossroads of East and West, making it an ideal and accessible destination. It is only a 6-8-hour flight from most major cities in the world, with access to more than 177 destinations in the US, Europe, Africa and the Middle East. All this makes Qatar an ideal choice for visitors looking for a stopover or a short vacation during which they enjoy a family atmosphere, a safe environment and a bright sun throughout the year. The campaign aims to strengthen Qatar’s global profile and promote its unique landmarks and …

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Visit Qatar announces national development strategy 2024 – 2030

Visit Qatar, the main marketing and promotional arm of Qatar Tourism, has announced a new organisational structure in line with the National Development Strategy 2024-2030 and the National Tourism Strategy 2030. This new strategic structure aims to support Visit Qatar’s mission to enhance Qatar’s attractiveness to international visitors by developing diverse tourism offerings that attract these visitors. The new organisational structure includes several key job roles aimed at enhancing Visit Qatar’s capabilities in developing new tourist attractions and diversifying the country’s calendar of events. The new hires included specialists in digital product development, festivals and events, financial management and strategic project planning. Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Visit Qatar is pleased to unveil a new organisational structure that is empowered and capable of furthering our mission of promoting Qatar’s rich tourism offerings and enhancing our global presence, as we continuously attract outstanding talent in line with the National Tourism Strategy 2030. With the addition of our new team of Qatari talent and global expertise, we are better able to move towards innovation, managing major events and delivering exceptional experiences that will attract visitors from around the world.” With its extensive network of international offices, state-of-the-art digital platforms and strategic marketing campaigns, Visit Qatar is expanding its reach globally. As part of its strategic vision, Visit Qatar is committed to diversifying the country’s offerings by organizing an event calendar that includes a wide range of experiences, festivals and tournaments designed to attract visitors from all over the world to an exceptional, enjoyable and enjoyable experience in Qatar.

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Hilton set to quadruple its presence in Saudi Arabia with two-thirds of its portfolio under construction; plans to exceed 100 hotels across the Kingdom

The Hotel Galleria Jeddah, Curio Collection by Hilton was opened by Hilton President & CEO Chris Nassetta. Two-thirds of Hilton’s Saudi pipeline is under construction across the Kingdom, with plans to exceed 100 properties in the coming years. Hilton’s President & CEO Chris Nassetta visited the Ministry of Tourism to further discuss Hilton’s growth plans across the Kingdom. Hilton is re-affirming its commitment to growth in Saudi Arabia during a visit led by President & CEO Chris Nassetta as the global hospitality company plans to quadruple its presence and open more than 60 new hotels across the Kingdom in the coming years. Hilton will be introducing more of its award-winning brands in new tourism destinations and large-scale developments, as well as major cities and regional locations across the country. H.E. Al Khateeb, Minister of Tourism, stated: This significant expansion underscores our dedication to enhancing Saudi Arabia’s tourism infrastructure, positioning the Kingdom as a prime opportunity for global investors. In line with our Vision 2030 objectives, we are aiming to increase hotel rooms to 550,000 by 2030, showcasing the vast opportunities for private sector investment in our tourism recovery efforts. Our collaborative efforts with leading international brands, including Hilton, highlight our commitment to developing a world-class tourism sector. By focusing on enriching our hospitality offerings, as well as activities and entertainment options, we are catering to the growing number of visitors attracted by our sporting events, giga-projects, and cultural and religious sites. Our goal is to welcome 150 million tourists by 2030 and increase tourism’s contribution to our GDP by 10%.” Chris Nassetta, President & CEO, Hilton said: “It’s great to be back in Saudi Arabia and experience the incredible progress made …

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Ministry of Tourism continues its inspection visits to enhance quality of tourism services

As part of a campaign under the slogan “Our Guests Are Our Top Priority,” the Ministry of Tourism (MT) carried out more than 4,000 inspection visits of tourism accommodation facilities across Makkah and monitored more than 2,000 violations. The inspection visits aim to effectively implement the closure penalty against violating tourism accommodation facilities operating without obtaining the necessary licenses. In this respect, MT closed more than 280 violating tourism accommodation facilities until they regularize their status and obtain the required licenses from MT. The number of licensing applications in Makkah reached 200. MT also conducted more than 1,400 inspection visits of tourism accommodation facilities across Madinah and monitored more than 1,200 violations. These inspection visits resulted in the closure of more than 50 violating tourism accommodation facilities which will remain closed until they correct their conditions and obtain the required licenses from MT. The number of licensing applications in Madinah reached over 15. It is worth noting that MT continues its inspection visits under the slogan “Our Guests Are a Priority” with the aim of regulating and developing the sector and enhancing the quality of the provided services in a way that reflects positively on visitors’ experience, ensures their safety, and creates an environment that attracts investments. MT stresses the need for all tourism service providers to abide by the laws and regulations related to the services they provide to ensure the satisfaction and safety of the visitors. MT also noted that all tourist-related inquiries or complaints can be made via contacting Tourism Call Center on 930.

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Ras Al Khaimah awarded EarthCheck silver certification in a sustainability first for the Middle East

Ras Al Khaimah was awarded Silver Certification under EarthCheck’s Sustainable Destinations program – the world’s leading scientific benchmarking and certification program for tourism destinations. The emirate is the first destination in the Middle East to earn this level of recognition for sustainability. The certification process is underpinned by EarthCheck’s in-depth scientific criteria and also involves meticulous monitoring, benchmarking, and auditing across 10 sustainability indicators – from energy and water consumption to waste management, carbon footprint analysis and community engagement. Ras Al Khaimah’s sustainability certification is all the more significant considering the challenges posed by the region’s climate, calling for a more robust approach to managing energy and water consumption than most in order to meet EarthCheck’s stringent requirements. The Silver Certification comes just weeks out from the United Nations’ climate change conference COP28, being held in the UAE in late November. The conference agenda this year will focus on achieving the global emissions reduction target of 43% by 2030. Ras Al Khaimah Tourism Development Authority (RAKTDA) Chief Executive Officer, Raki Phillips, said that achieving EarthCheck’s Silver Certification reinforced Ras Al Khaimah’s ambition to become the UAE’s and the region’s sustainable tourism leader by 2025. “This landmark achievement amplifies our commitment to sustainable, balanced, and purpose-driven tourism industry growth,” Phillips said. “My gratitude goes out to our tourism community for their relentless dedication to achieving EarthCheck’s Silver Certification, which not only substantiates Ras Al Khaimah’s commitment to sustainable tourism but also aligns with our ambitious goal of welcoming over three million visitors by 2030.” EarthCheck founder and Chief Executive Officer, Stewart Moore, said Ras Al Khaimah’s Silver status would bolster and enhance its tourism industry and its business operators locally. “Congratulations …

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Dubai Airshow 2023 to showcase the innovations carving a sustainable future

As the aerospace and defence industries continue on their pathways to net zero, this year’s Dubai Airshow will be the ultimate platform for players from across these industries to convene, bringing the latest solutions that will help advance these crucial economic sectors towards a sustainable future. The industries have taken bold steps towards decarbonisation, with innovation accelerating at an exponential rate. As Dubai Airshow leads up to the United Nation’s annual global climate change conference, COP28, which is also taking place in Dubai towards the end of the year, industry stakeholders will take the opportunity to showcase their latest solutions towards net zero emissions, discuss collaborations and gain new insights. The aviation industry contributes approximately 2% to 3% of all global CO2 emissions but with a constant increase in passenger demand, this could rise to 25% to 30% by 2050 if no actions are taken, according to a new report by Frost & Sullivan titled ‘Sustainable Technologies in Aviation’, which raises the urgency on manufacturers, airlines and airport operators to undertake sustainability initiatives. Additionally, global production capacity for Sustainable Aviation Fuel (SAF) needs to exceed 30 billion litres by 2030 and 450 billion litres by 2050  for airlines to be able to achieve net zero targets. In 2020, SAF production was just 450 million litres, according to IATA, which is less than 0.05% of the global demand of jet fuel. However, several initiatives are already underway in the Middle East region. Recently, Abu Dhabi Future Energy Company (Masdar) signed an agreement with Airbus, to support the development and growth of the global SAF market. The agreement will also see the entities collaborate on Green Hydrogen, and Direct Air Capture technologies. …

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OYO and Ministry of Hajj and Umrah to deliver enhanced hospitality experience in Mecca and Medina

OYO Hotels has announced partnership with the Ministry of Hajj and Umrah, in the Kingdom of Saudi Arabia. OYO will provide the ministry access to its technology suite, which includes OYO OS and Krypton technologies, to enable them to deliver an enhanced hospitality experience in the holy cities of Mecca and Medina. With this initiative, the company has affirmed its commitment to support Saudi Arabia’s vision in 2030 to increase the number of Hajj and Umrah pilgrims to 30 million annually, and leverage technology to help ensure that thousands of pilgrims have access to quality, affordable accommodations during their visit to the holy shrine. The MoU was signed in the presence of His Excellency Dr Mohammad Saleh bin Taher Benten, Minister of Hajj and Umrah and Ritesh Agarwal, Founder & Group CEO, OYO Hotels and Homes. OYO’s signature OS technology suite is an operating system that will assist the ministry in managing inventory, procurement, as well as, provide for express check-ins and check-outs in the accommodations under its purview. The OS further offers apps for housekeeping and audits while introducing solutions for multiple accommodation management aspects like expense management, staff training and engagement along with performance management for the hotel staff. All these facets come together to deliver technology-driven efficiency for living spaces. Krypton is OYO’s mobile audit app that enables the timely audit of properties while assuring an excellent guest experience. Under the MoU, OYO will work with the Ministry of Hajj and Umrah in enhancing, implementing and auditing the aspirational standards for affordable and quality accommodations in existing buildings in the holy city of Makkah, through the use of technology and proprietary applications. In the process, OYO’s technology …

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