Red Sea Global (RSG) announced it will operate its own luxury hotel brand at The Red Sea destination, named Shebara. Revealed at the World Travel Market in London, Shebara will open in summer 2024 and is the first resort to be owned and operated by RSG at The Red Sea destination. Located on Sheybarah Island in the thriving Al Wajh Lagoon, the resort is home to iconic stainless steel orbs, and is now actively recruiting a world-class operational team ahead of opening. “It has long been our mission to extend our pioneering approach to regenerative tourism across a wider portfolio of brands and subsidiary companies, to create an ecosystem that will drive meaningful change in the global tourism industry. Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations,” said John Pagano, Group CEO of RSG. Shebara joins an impressive roster of internationally renowned hospitality brands operating at The Red Sea destination, including St. Regis and Ritz Carlton Reserve, as well as Six Senses, which is receiving guests as of this month. The Shebara reveal follows an announcement last month that RSG is also developing Thuwal Private Retreat, an exclusive, island destination that will also be wholly owned and operated by RSG. Shebara is located on Sheybarah Island, which features a spectacular 30 to 40-meter reef drop-off close to the beach providing the ultimate spot for exploring ocean life. The resort contains 73 keys, including overwater and beach villas and guests arrive either by a 45-minute boat ride from the mainland or 20 minutes by seaplane. The southern approach reveals the first stainless …
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