From the Future Hospitality Summit in Dubai, Marriott International, Inc. announced plans to expand its Middle East footprint with the expected addition of over 20 properties and more than 5,000 rooms across the Gulf countries over the next 15 months. The company’s growth in the region is fuelled by ongoing demand for its extraordinary portfolio of hotel brands across Saudi Arabia, Qatar, and the United Arab Emirates, and increased appetite from developers for conversions and adaptive reuse properties. “The tourism industry in the Middle East continues to undergo significant growth in line with the long-term strategies of regional governments to diversify their economies,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “The reputation of Marriott International and our world-class brands, along with our long-established presence in the Middle East, continue to put us in a great position to contribute to the ongoing growth and diversification of the region’s tourism sector.” Luxury Segment Spearheads Growth in Saudi Arabia, While Select Segment Maintains Momentum With significant demand for luxury offerings in Saudi Arabia, particularly within the country’s ambitious developments such as the Red Sea Project and Diriyah Gate, Marriott International expects to enhance its portfolio with six additional luxury properties in the Kingdom by the end of 2023. The anticipated openings will debut the St. Regis and EDITION hotel brands in the country and introduce the first Ritz-Carlton Reserve in the Middle East with the opening of Nujuma, a Ritz-Carlton Reserve in the Red Sea Project. Additionally, the company is responding to strong demand in the country for select service accommodation, with a new Four Points by Sheraton in Riyadh and Courtyard by Marriott in Jubail expected …
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