UAE-headquartered Global Hotel Alliance (GHA) started its 20th anniversary year on a high note, reporting robust Q1 results across all key performance indicators. Exceeding expectations, total hotel revenues for Q1 2024 jumped to US$649 million, up 17% compared to Q1 2023, while total room nights picked up 20% and the Average Daily Rate (ADR) across its portfolio of 800 hotels nudged up 2%. The GHA DISCOVERY loyalty programme continued to grow in popularity, with new enrolments increasing 28% in the first three months of 2024 compared to the same period in 2023. At the same time, redemptions of the programme’s rewards currency, DISCOVERY Dollars (D$), rocketed 109% year-on-year, led by members based in Spain, Singapore and China respectively. Further underlining the success, the total cross-brand revenue, driven by members staying in a different brand to where they enrolled, increased 32% to $86.2 million in Q1, with hotel brands benefiting the most including Anantara, Kempinski, Pan Pacific and PARKROYAL. Since launching just over two years ago, D$206 million have been issued to GHA DISCOVERY members, and with D$1 equal to US$1, which has created a stimulus for travel within the alliance, and has helped drive more direct bookings for hotels, which are up 40% on GHA channels over 2023. Nearly two-thirds of those direct bookings are now made on the GHA DISCOVERY app. Q1 2024 also demonstrated some key market and member trends: International stays made by the 26 million GHA DISCOVERY loyalty programme members dominate: 68% of hotel room revenues were generated by international stays, led by properties in the Maldives (99% of revenue from international stays), Thailand (94%) and Hong Kong (86%). US and UK members highly influential: 72% …
Read More »Wizz Air announces 20% off promo for Saudi National Day
Wizz Air announced an exciting promotion with 20 percent off selected flights to and from Saudi Arabia. The promotion applies for bookings made from 18 September 00:01 to 19 September 23:59 GST and for travel dates until on or before 14 December 2023*, providing customers affordable, hassle-free travel opportunities. The promotion has been launched as part of Wizz Air’s celebrations for Saudi National Day as well as marking one year of operations in the Kingdom of Saudi Arabia. The reduced fares are on sale on wizzair.com and the WIZZ mobile app, available in the Arabic language. Robert Carey, President of Wizz Air, said: “We are delighted to celebrate the Saudi National Day and one year of operations in the Kingdom by launching a special promotion for 80,000 tickets at 20% off.
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