Tag Archives: 150 million visitors

Saudi Arabia’s government revised its combined domestic and international 2030 visitor target upwards from the previous 100 million to 150 million. Amid sustained investment in its tourism, hospitality and leisure segments, as well as a slew of ambitious gigaprojects, the Kingdom aims to increase the economic contribution of its tourism sector to 10% of national GDP by the end of this decade. Representing almost a 50% increase in KSA exhibitor participation, ATM 2024 will host a selection of high-profile exhibitors from Saudi Arabia, including SAUDIA, flynas, NEOM, Dur Hospitality, AMSA Hospitality and the Royal Commission for AlUla. First-time exhibitors will comprise almost 17% of the total Saudi participation, which includes Cruise Saudi, Tabuk Investment and Tourism Co., Al Badiah Transportation, Sixth Gulf and Fairmont Mekka Clock Tower, among others. KSA will represent a key focus for attendees as policymakers, industry leaders and travel professionals from around the world share insights, forge new relationships and showcase cutting-edge innovations with the potential to drive further growth within this burgeoning tourism market. Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “We plan to shine a spotlight on this exciting market at ATM 2024 with adedicated Saudi Village, which will be highlighted on the exhibition floor and will consist of a full showcase of Saudi products. With significant interest in this market, there will be a range of panel discussions that will enable attendees to identify and capitalise on new opportunities in the Kingdom.” Saudi Arabia is on course to welcome an estimated 30 million overnight tourists this year, according to research conducted by Oxford Economics on behalf of ICAEW. Delegates from around the world are preparing to capitalise on this momentum and explore …

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