Tag Archives: 14%

Solo female travellers are a growing and very attractive market; in fact, 14% of women travel without the company of family, friends or a partner, which translates into habits, needs and expectations, as well as specific tourist services and products. Mabrian and The Data Appeal Company-Almawave Group, analysed the female solo traveller demand worldwide* to identify five key factors that outline the profile of this segment. As Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian, explains, “women who travel alone reflect a cultural change that emerged before the pandemic and gained momentum with the rise of experiential travel, in which active well-being is at the heart of preferences.” In addition, the data show that, although most female travellers choose summer for their solo plans, June and September are their favourites, “which reflects the potential of this segment during the mid-season,” says Mabrian’s CMO. This analysis combines a long and short-term overview of female solo travellers. To understand what shapes this segment, Mabrian analysed consolidated data for full year 2023 on the top 10 global source markets for the female solo traveller segment; whereas The Data Appeal examines current trends on women travel solo demand for the current summer season to major European destinations, based on booked flights between June 1 to September 30, 2024. “Female solo travellers are on the rise”, states Mirko Lalli, CEO & Founder of The Data Appeal Company. Based on GDS booking data, Lalli highlights several key examples, such as Italy. “Since June 2023, Italy has welcomed 1.1% more female solo travellers; a segment that is projected to represent 21.7% of all tourists visiting Italian destinations in the next six months.” The same …

World Travel Market London 2023 has signed up more than 14% new exhibitors, ranging from household names to specialist firms and niche brands. They will make up around 4,000 exhibitors at ExCeL London (6-8th November) to exchange ideas, drive innovation and accelerate their businesses. High-profile names debuting this year this year include Eurostar – the high-speed international rail service connecting the UK with mainland Europe – and ABBA Voyage, a live concert staged in London with virtual ‘Abbatars’. Also exhibiting for the first time is the Bermuda Tourism Authority, which is heading to WTM London to highlight its culture, heritage, cuisine, wellness and sustainability offerings. Other tourism boards making their first appearance at WTM London come from destinations as diverse as Sabah – promoting travel to northern Borneo, in Malaysia – and Almaty, the largest city in Kazakhstan. Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing its wide range of services, such as destination management, hospitality, online solutions and aviation. Rapidly growing global online travel agency Trip.com Group will be attending to target growth within the European market, while UK-based package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles. Other new exhibitors will be travelling from Turkey, such as the Turkish travel agency association TURSAB, and Salkantay Trekking will be visiting from Peru, where it is a leading tour operator offering treks and adventure tours to Machu Picchu. Delegates in the technology zone will be able to meet new tech exhibitors such as search marketing agency Vertical Leap, and payments specialist flywire – which exhibited with WTM for the first time …