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MENA business travel rebounds: 11.2% growth expected in 2024

A new study by Tumodo and Admitad reveals significant shifts in business travel trends across the Middle East and North Africa for 2024. In 2024, business travel is expected to reach $1.48 trillion globally, with the Middle East showing a growth rate of 11.2 %. Last year, the region surpassed its pre-COVID spending levels, reaching $17 billion in business travel expenditures, instilling confidence in its future. Based on over 500,000 travel purchases from Q1 2022 to Q1 2024, the report by Admitad highlights increased car rentals, evolving destination preferences, and a growing shift towards mobile booking. Admitad’s and Tumodo’s study shows that the average price of airline flight tickets within the MENA region has reached $205, a change attributed to seasonal inflation. On the contrary, economy class tickets from MENA to Europe, Asia, and America average $510, while business class fares for these routes reach $2084. Regarding the distribution of ticket types in business travel, 88% of the tickets are for economy class, 10% are for business class, and 2% are for first class. Additionally, a 17% increase in car rentals during business trips compared to 2023 indicates a preference for flexible transportation options. Regarding business travel destinations, the study highlights Pakistan, Kuwait, and Saudi – Arabia as top destinations for travellers from Dubai. In fact, Arab News reported that Saudi Arabia and the UAE remain the leading destinations for Pakistani workers. Over 450,000 individuals left Pakistan in 2023 for employment opportunities in these countries. This trend underscores the strong economic ties and business connections within the MENA region. “Each sub-region showcases its unique trends, such as the UAE, where business travel represents 14.5% of the region’s total. This data …

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