Tag Archives: 10X

According to Dubai tourism, Dubai will be the first city to embark on the journey of democratising travel through the use of emerging technologies as it adds an additional distribution channel for hotels in its first phase, as its recently announced 10X initiative. Launched at the World Government Summit by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai Government as one of the ‘Dubai 10X’ projects, Dubai Tourism (DTCM) is set to implement this ground-breaking programme within the next 24 months, enabling Dubai to enhance distribution of its tourism inventory through a future-proofed virtual B2B marketplace for the travel industry. Explaining the objective of 10X, Al Maktoum said, “Success of governments is determined by their ability and flexibility to re-invent themselves, and upgrade their services to cater to the evolving needs of the community.” Dubai Tourism aims to give global guests direct choice across the breadth and depth of the local tourism inventory within a highly safe, transparent and real-time environment. As the first mover in the facilitation of this type of technologically advanced, secure and scalable digital solution for the travel industry, it positions Dubai as a think-thank and innovation leader seeking to truly democratise travel.

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