Tag Archives: 100 million tourists

Saudi Arabia has received international recognition and applause from UN Tourism and the World Travel & Tourism Council for its remarkable achievement of welcoming over 100 million tourists in 2023. This accomplishment significantly surpassed the previous target set for 2030, positioning Saudi Arabia as an emerging global tourism powerhouse. The Ministry of Tourism announced that the Kingdom has achieved this milestone seven years ahead of the initial goal according to the latest data. Motivated by this success, the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030. Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy. H.E. Minister Ahmed Al Khateeb, commented: “This announcement demonstrates the scale of our transformation since the National Tourism Strategy was launched five years ago. Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. We thank both UN Tourism and WTTC as valued partners in our journey for their shared commitment to a sustainable and prosperous tourism sector.” “The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided. We are committed to aligning with top-tier international experiences and practices. This approach contributes to shaping a prosperous future for our tourism industry, improving the quality of …

The Public Investment Fund (PIF) announced the establishment of the Saudi Tourism Investment Company (Asfar or the Company) to support the growth of the country’s tourism sector. The company will invest in new tourism projects and develop attractive destinations with hospitality, tourist attractions, retail, and food and beverage offerings in cities across Saudi Arabia, in addition to investing in the local tourism value chain. Asfar will enable the private sector through co-investment opportunities, and by creating an attractive environment for local suppliers, contractors, and small and medium-sized enterprises (SMEs) to develop tourism projects and destinations, thereby creating a competitive environment that will enhance the variety and quality of the hospitality and tourism offering. The company will leverage Saudi Arabia’s unique strategic location between the three continents of Asia, Africa and Europe as well as the competitive advantages of its cities. It will seek to benefit from the natural beauty and diversity of Saudi Arabia’s terrain and culture to further enhance tourism experiences in the country. This will attract domestic and international tourists to a large number of untapped destinations across the country and contribute to the national target of attracting 100 million visitors per year by 2030. Mishary Alibraheem, Head of Entertainment, Leisure and Sport sector in MENA Investments at PIF, said: “Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy. It will enable each city to make the most of its unique tourism offering, further diversifying and enriching the tourism and entertainment experience in Saudi Arabia. “PIF tourism projects and companies are working side by side, supporting and strengthening the tourism ecosystem. The creation of the company is in line with PIF’s strategy …

Saudi Arabia registered more international arrivals than any other Arab nation during the first nine months of 2022, as government officials target 100 million annual visitors by the end of this decade. Owing to these unprecedented numbers, the Kingdom’s burgeoning tourism sector will represent a key focus at Arabian Travel Market (ATM) 2023, which will take place at Dubai World Trade Centre (DWTC) from 1-4 May. This year’s Saudi Summit will take place on the Global Stage and focus on the importance of the Kingdom in reshaping the regional travel and tourism landscape now that mega projects are well under way. In addition to the summit, ATM 2023 will feature a host of Saudi exhibitors, including Saudi Arabian Airlines (SAUDIA), flynas, Makkah Clock Royal Tower, Asma Hospitality Company, Eye of Riyadh, Itrip, Dur Hospitality, Sadana Real Estate Co, Saudi Amad for Airport Services & Transport Support and many more. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The ATM 2023 Saudi Summit will offer an ideal forum in which travel professionals and policymakers from across the Middle East and beyond can explore opportunities and challenges within the Kingdom’s ever-growing tourism sector. “From upcoming giga-developments such as NEOM and the Red Sea Project to how the Kingdom’s latest visa reforms are bolstering its travel sector, we expect Saudi Arabia to represent a major drawcard during the upcoming edition of ATM,” Curtis added. Figures released by the United Nations World Tourism Organization (UNWTO) show that Saudi Arabia attracted more than 18 million inbound visits in the first three quarters of 2022, followed by the United Arab Emirates (14.8 million tourists) and Morocco (11 million tourists), which ranked second and third in …