One of the key outbound destinations for Middle East travellers, Thailand held its press conference at the opening of Arabian Travel Market in Dubai. Speaking to media, Yuthasak Supasorn – TAT Governor reiterated, that responsible tourism and sustainability in tourism will be the main direction in the future. “Earlier this year, Thailand Tourism announced 17 sustainable tourism goals divided into four main categories to be incorporated and serviced over the year and beyond. From sustainable development goals it goes on to sustainable tourism goals, which focus on awareness, education and accessibility, the second main criteria is the socio-economic way in which the inclusivity and development of local sourcing to waste management play a key role. Thirdly the aspect of developing cultural strategies such as promoting sustainable destinations and local communities and the last segment which is the impact of environment a key factor in supporting tourism climate action and promoting land tourism ecosystems. The growing interest of the Middle East market in sustainable travel, shopping, health and wellness activities, we wish to deliver fresh travel experiences through Thailand soft power 5F: Food, Fight, Fashion, Film, and Festival, while highlighting Thailand’s strength in nature, and Thainess. TAT aims to create a meaningful travel experience that will not only be meaningful for travelers, but also for the local communities and the environment. In terms of the ATM exhibitors, we will have a total of 46 exhibitors from Thailand participating in the event.” He further shared the visitor numbers from the region, “In 2022, Thailand welcomed approximately 314,882 Middle East visitors, with nearly 100,000 visitors from Saudi Arabia, and around 66,000 visitors from the UAE. Visitors from the Gulf countries have a high average length …
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