Strategic Alliance between Dubai Department of Economy and Tourism and the Hyatt Hotels in Dubai Set To Elevate City’s Global Appeal

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with the Hyatt hotels in Dubai to showcase the city to new global audiences. Through innovative marketing initiatives, exclusive events, and tailored visitor experiences, this collaboration aligns with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. Signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Fathi Khogaly, Area Vice President for the Hyatt hotels in Dubai, the agreement underscores both parties’ commitment to driving tourism growth and elevating the city’s profile on the world stage. Under the terms of the MoU, the Hyatt hotels in Dubai will actively participate in various DET-led initiatives, including hosting familiarisation (FAM) trips, study programmes, and high-profile events designed to attract international visitors. Additionally, they will support DET’s promotional campaigns, such as flash sales, exhibitions, and roadshows, while receiving reciprocal marketing assistance for upcoming projects such as the launch of the new Grand Hyatt Dubai Waterpark, which is set to open this year. Special emphasis will be placed on leveraging key opinion leaders (KOLs) and creating engaging content to amplify reach and impact.
His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “This collaboration with Hyatt Hotels Dubai aligns with the aspirations of our visionary leadership to position Dubai as the best city to visit, live and work in. Driving forward the ambitious D33 Agenda, with the support of all stakeholders and partners, it is also a testament to our shared vision of diversifying and enhancing Dubai’s tourism offerings. Through this strategic alliance we will continue to showcase Dubai as a top-tier global destination by crafting distinctive experiences that cater to every type of traveller, while ensuring Dubai remains synonymous with innovation and unparalleled service across all touchpoints.”
Fathi Khogaly, Area Vice President, Hyatt Hotels in Dubai, said: “Dubai’s remarkable growth as a global tourism and hospitality hub has been instrumental to Hyatt’s success in the region. We opened the first Hyatt hotel in the city in 1980 and we have since expanded to 10 hotels across Dubai. This strategic collaboration with the Dubai Department of Economy and Tourism marks an important milestone in our ongoing commitment to supporting Dubai’s vision for the future. By combining our global expertise with the city’s ambitious goals of the D33 Agenda, the Hyatt hotels in Dubai remain dedicated to expanding its footprint and delivering exceptional experiences that showcase Dubai as a world-leading destination.”
The Hyatt hotels in Dubai boast a range of luxury to lifestyle to midscale properties, including Grand Hyatt Dubai, Park Hyatt Dubai, Hyatt Centric Jumeirah Dubai, Andaz Dubai The Palm, and Hyatt Place Dubai Jumeirah. With exciting expansion plans in the pipeline, such as the waterpark, Hyatt reaffirms its long-term commitment to contributing to the city’s growth and prosperity.
By focusing on innovative initiatives, a strong commitment to excellence, and strategic partnerships such as the one between DET and the Hyatt hotels in Dubai, the city continues to attract millions of visitors, boosting its dynamic economy. In 2024, Dubai welcomed a record 18.72 million international overnight visitors, reflecting a 9% year-on-year increase and surpassing the previous record of 17.15 million in 2023, marking back-to-back record-setting growth for the city. Dubai’s hotel sector also performed strongly in 2024, with average occupancy reaching 78.2%. The city’s hotel inventory grew to 154,016 available rooms across 832 properties by the end of December 2024, up from 150,291 rooms across 821 properties in 2023.