Stirling Hospitality will oversee the development phase of the first franchised Radisson RED hotel on Marjan Island, valued approximately at AED 215 million

Stirling Hospitality Advisors announced the signing of Radisson RED as the brand for an exciting new hotel project on Marjan Island. Scheduled to open in the Summer of 2027, the upscale lifestyle hotel will become the first franchised Radisson RED property in the UAE. Stirling Hospitality will oversee the development of the project, which is estimated to cost AED 215 million.
The Radisson RED Marjan Island project is set to offer approximately 280 keys and an array of amenities, including four F&B outlets. Guests can look forward to an all-day dining restaurant, a lounge bar, a specialty restaurant, and a poolside bar. The hotel will also feature premium facilities such as an outdoor pool, a fully equipped gym, a Spa, and MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities, indoor and outdoor kid’s facilities. Conveniently located on Marjan Island 4, the property will be just steps away from the upcoming Wynn integrated resort and a short stroll from the beachfront, complete with a private area exclusively for hotel guests.
The upscale lifestyle property will introduce a refreshed design concept for Radisson RED in the Middle East. The brand’s signature loft-industrial aesthetic will embrace a softer, resort-inspired style that incorporates natural materials and muted tones perfectly suited to the ambiance of Marjan Island.
SSH International Consultants has been appointed as the Lead Design Consultant, with Stirling’s expert team acting as owner representative on behalf of BB Holding, orchestrating the collaboration between stakeholders to ensure the project’s timely and successful delivery.
Tatiana Veller, Managing Director of Stirling Hospitality Advisors, said: “We are excited to collaborate with BB Holding, Radisson, and SSH International Consultants on this exceptional lifestyle project. This venture will set a new benchmark for design and guest experiences in Ras Al Khaimah, and we are proud to be part of bringing this vision to life.”
Elie Milky, Vice President Development – Middle East, Greece, Cyprus and Pakistan at Radisson Hotel Group, said: “This is a fantastic milestone for Radisson Hotel Group, and we are delighted to be partnering with Stirling Hospitality Advisors to deliver the first upscale lifestyle brand to a key market like Ras Al Khaimah (RAK). Launching in such a vibrant location on Marjan Island with Radisson RED’s refreshed design concept will allow guests to enjoy the diverse offerings of the emirate, all surrounded by comfort and style as we continue to add value to our investors and guests alike.”
As lead advisors for the project, Stirling’s expert team, led by Senior Advisory Manager Michael Bagdasarov, has played a pivotal role in shaping the landmark project. This includes conducting a feasibility study, securing an optimal land plot on Marjan Island, and conducting the operator search, which resulted in the partnership with Radisson, who was selected amongst other serious hotelier contenders. This collaboration represents another milestone for Stirling as they continue to expand their footprint in the UAE’s dynamic hospitality landscape.
Strategically positioned within the vibrant Marjan Island 4 entertainment hub—a central area on the Northern Marjan Island—this area is envisioned as a smaller-scale counterpart to Dubai’s downtown district. The development is set to feature towering skyscrapers, a large mall, a striking water fountain feature, and a variety of F&B and retail outlets. The hotel aims to attract Millennial and Gen Z travellers seeking unique experiences, combining proximity to world-class shopping, dining, and entertainment with a cutting-edge hospitality experience.
Stirling will provide comprehensive support under its Development Advisory Vertical, including overseeing the design and construction phase of the lifestyle hotel project. Stirling will also manage stakeholder coordination, ensure seamless design execution, and oversee a smooth pre-opening phase, bringing a distinctive design-driven brand to the Middle Eastern market.
BB Holding, a diversified business group with notable ventures in Armenia, including Ararat Bank and Flash petrol transportation, is marking its UAE debut with this project. The upcoming lifestyle project will be the first franchise Radisson RED Hotel in the region, operated by a professional third party under a franchise agreement with Radisson. By doing so, the owners will leverage the brand’s industry-leading expertise in revenue management and guest services. This marks the fourth Radisson RED hotel in the region, joining the properties in Dubai, Riyadh, and Amman in operation and under development, which are not franchised.
Radisson RED Marjan Island is poised to redefine hospitality in Ras Al Khaimah, blending innovative design with exceptional service to create a lifestyle destination for global travellers. Stirling’s involvement underscores its expertise in bringing transformative projects to life.
With headquarters in RAK, Stirling Hospitality Advisors currently asset manages over 3,500 hotel rooms in three countries and is responsible for a hotel and resort portfolio valued at over USD 1.25 billion.