Tourism Breaking News
“Visit Saint Petersburg!” conducted a special roadshow showcasing its many offerings to the travel trade in Dubai and Abu Dhabi. The two days included B2B meetings, presentation, classical music and Anna Pavlova dessert masterclass – all that was in the roadshow organized by the Committee for Tourism Development of St. Petersburg and the City Tourist Information Bureau in Abu Dhabi and Dubai, bringing 12 representatives of the travel sector – Pulkovo Airport, DMCs, hotels, Vodokhod river cruise company and Faberge museum – to present their programs and establish direct contacts with the local colleagues.
In UAE’s capital city of Abu Dhabi, more than 65 representatives of local travel sector took part in the presentation of the first day of the road show and over 120 participants attended from Dubai from the region’s tourism industry, covering a wide variety of issues from the Russian recent e-visa program to the presentations of St. Petersburg major travel players.
The representatives of the tourist business of the region got acquainted with the novelties of St. Petersburg, classic programs, the new tourist geography of the city on the Neva river. Road show visitors learned about the historical sights of St. Petersburg, architectural masterpieces, the event calendar, educational and religious routes, and much more. Particular attention was paid to the organization of direct flights to the northern capital. The presentation attracted the attention of representatives of tour operators and professional associations, airlines, organizers of MICE events and specialized media from the Middle East.
The road show has become part of a holistic information campaign of the city’s Tourism authorities, which also included presence at travel exhibitions, running a Visit Petersburg representative office in Dubai and other marketing activities that provide an opportunity to support interest in St. Petersburg as a tourist destination.
It should be noted that in recent years there has been an increased interest in St. Petersburg among tourists from the countries of the Middle East. Discerning guests from this region are attracted by the comfortable hospitality infrastructure of the city on the Neva river – with luxury hotels, first-class restaurants, including those with halal cuisine, parks and many places where you can spend time with your family. In addition, a significant part of the tourist flow from the Persian Gulf countries is made up of business tourists who consider St. Petersburg as one of the key areas of business tourism in Russia.
More info about Saint Petersburg as a next destination can be found at www.visit-petersburg.ru
