Smartotels’ ‘Form Hotel Dubai’ to open doors this March

Smartotels Hospitality is set to open its flagship property, Form Hotel Dubai- a technology-driven upscale design concept hotel in the upcoming neighbourhood of Al Jadaf and Culture Village. Form Hotel Dubai presents a timelessly-designed environment built around brand obsessions and curated add-ons to deliver all that guests value. With a strong visual art and design narrative, and emphasis on wellbeing, Form Hotel Dubai is conceptualised as a sanctuary from the city, in the city, whilst being conveniently located near to major cultural and commercial hubs. The Dubai project has been delivered with the collaboration of Dubai Contracting Company and firm Architecture Studio.
Tarek M. Daouk, Founder, Smartotels, comments, “We announced our intention to bring a technology-driven design hotel concept to the UAE precisely one year ago. Today, we’re delighted to be able to confirm that we will be delivering this landmark project to guests both on time and under budget. We believe Dubai’s maturing hotel market is now prepared to welcome a creative hotel offering like ours, and that it is the ideal time to deliver Form, a novel and design-focused boutique hotel aimed at forward-thinking travellers.”