Tourism Breaking News
Skyscanner announced the launch of the Arabic language on desktop and mobile web. In an effort to offer travellers in the Middle East a more localised and user-friendly experience, Skyscanner has rolled out the Arabic language offering across all domains, including UAE and Saudi Arabia. Travellers visiting Skyscanner on desktop, mobile web or via the app will now be able to select Arabic as a language option to access more localised content, including local currency and a better user experience when linking to partner sites to complete their travel bookings.
According to a recent YouGov survey, commissioned by Reed Exhibitions, ahead of Arabian Travel Market 2021, the money that Middle East travellers spend on international leisure travel will begin to exceed 2019 levels in as little as three years.
“We’re pleased to be able to offer travellers in the Middle East a far more relevant experience on desktop, allowing them to plan and book travel in their local language and currency,” said Gavin Harris, Director of Strategic Partnerships, Skyscanner. “Arabic is one of the 5th most spoken languages in the world and outbound travel from the United Arab Emirates and Saudi Arabia accounts for a significant proportion of the total travel market. We previously launched the Skyscanner app in Arabic to great success, so it was a logical next step to bring the localised experience to desktop users too. We’re excited about the opportunity this will afford our partners in the region as well.”
