Tourism Breaking News
The Singapore-based boutique hotel portfolio marks its first in the Middle East region with the acquisition of a 237-key hotel, now open in Barsha Heights, Dubai. Renowned for its bold spaces and unscripted service, Naumi Hotels brings its signature hospitality experience to Dubai. The new property was recently acquired by Naumi Group and advised by SunStar Capital, the family-owned wealth management and asset company founded by Executive Chairman Surya Jhunjhnuwala. Operated by Naumi Hotels, led by Group CEO Gaurang Jhunjhnuwala, the Naumi Hotel Dubai joins a growing global collection of design-led boutique stays.
Gaurang Jhunjhnuwala, Group CEO of Naumi Group, shared ‘Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step. For us, Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation, where the world’s leading brands and most discerning travellers come together. We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.’
Established in Singapore in 2007, Naumi Hotels has built a dynamic portfolio, with eight properties spanning key cities in Singapore, New Zealand, Australia, and now the UAE. Each unique destination is brought to life by cutting-edge design principles, creating hotels with a distinctive personality. At the group’s core is a philosophy of bespoke, heartfelt hospitality, redefining stays for the modern traveller into something extraordinary.
Guided by the belief that great design should shape a better tomorrow, Naumi Hotels champions sustainability and social impact as core pillars of its brand. The group has introduced thoughtful practices that go beyond the finer details, repurposing existing buildings, reducing environmental footprints, and curating design choices that favour longevity.
Ideally located in Barsha Heights and facing Sheikh Zayed Road, Naumi Hotel Dubai offers easy access to Dubai’s key business and lifestyle destinations. It’s just steps away from Dubai Internet City Metro Station, a 10-minute drive to Mall of the Emirates, and 15 minutes from The Palm. The property is set to undergo a transformation, unveiling a bold new visual identity, complete with whimsical spaces, imaginative micro-experiences, and the introduction of signature brand touchpoints throughout the hotel.
Featuring 237 rooms and suites, 2 restaurants, meeting rooms, a business centre, wellness spa, rooftop pool, and fitness centre, the hotel offers everything needed for an effortless stay. Guests can expect design-forward interiors, curated art, and intuitive service that goes beyond the conventional.
Paul Stocker, Group Chief Operating Officer of Naumi Group, added, ‘With every new property, we aim to push the boundaries of what boutique hospitality can look and feel like. In Dubai, we’ve found the ideal canvas to express our playful sophistication and bring unexpected moments to life. The hotel will capture the spirit of the city while staying true to Naumi Hotels’ experiential, artful approach to every stay.’
Naumi Hotel Dubai signals the start of something bigger, laying the foundation for a regional presence that’s full of character and intent. With its unmistakable style and immersive spirit, Naumi Hotels is ready to shape a new rhythm for hospitality in the Middle East.
