Shurooq to showcase new aspects of ecotourism at ITB Berlin

The Sharjah Investment and Development Authority (Shurooq) is set to announce the exclusive business management updates behind its cultural and ecotourism tourism profile at the 53rd edition of ITB Berlin, which will take place from March, 6-10. The Shurooq stand will be featured at the Sharjah Commerce and Tourism Development Authority (SCTDA) pavilion, which will offer the world a platform to view the efforts that Sharjah entities are putting in to realise ‘Sharjah Vision 2021’.  Among Shurooq’s major announcements will be revealing the name of a new management operator for its ‘Sharjah Collection’ brand of ecotourism destinations, Kingfisher Lodge in Kalba – a rich mangroves reserve; Al Faya Lodge at Mleiha archaeological site; and Al Badayer Oasis at Al Badayer desert.
Ahmed Al Qaseer, Chief Operating Officer, Shurooq said, “For the 12th consecutive year, Shurooq participates at ITB Berlin as part of its mission and vision to showcase Sharjah’s biggest achievements in the travel and tourism sectors on leading global platforms. We are returning this year with new and exciting announcements and memorable visitor experiences to reflect the growth in our corporate profile. We will be at the SCTDA pavilion in Hall 2.2, and occupy Stand 102, where we look forward to connecting with existing and new international partners. The level of tourism investment that Sharjah is attracting continues to grow at a phenomenal rate, and this will be an ideal opportunity for us to share our news with all those involved in the hospitality industry as well as fellow developers and foreign investors.”