SCTDA welcomed 1,738,543 hotel guests in 2018

The Sharjah Commerce and Tourism Development Authority (SCTDA) continues to remain on track to drive the emirate’s tourism sector after its major 2018 accomplishments revealed a steady rise in the number of visitors and improved hotel revenues. SCTDA made the announcement ahead of its upcoming participation at the Arabian Travel Market 2019 to be held at the Dubai International Convention and Exhibition Centre. During the event, the Authority will promote its tourism projects and initiatives to raise global awareness of the emirate’s distinctive, all-year-round tourist attractions.  The total number of hotel guests in 2018 reached 1,738,543, their combined revenue totaled AED 633 million. Hotels and hotel apartments witnessed 65 per cent and 60 per cent occupancy rate, respectively.

H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “The Sharjah Government’s vision is to attract 10 million visitors by 2021, in time for the UAE’s 50th founding anniversary. Thanks to the unlimited efforts and the cooperation of all partners with us, we have already achieved at least 70 per cent of this vision, which is the equivalent of 7 million visitors who have come to Sharjah. This number is divided into leading exhibitions, events, museums visitors and tourists through the Sharjah International Airport—a quality focused achievement that we are proud of and it has also inspired us to continue moving forward. The continuing efforts to improve and enhance the tourism sector plays a large and important role in helping achieve the objectives of this vision. Moreover, the positive performance of the local tourism sector is an important addition to successful achievements of Sharjah, which has also been named World Book Capital 2019 by the Director-General of UNESCO.”