Sharjah boosts tourism partnerships with India in 2025 roadshow

The Sharjah Commerce and Tourism Development Authority (SCTDA) has successfully concluded its 2025 roadshow in India, with events held in Mumbai on September 3 and New Delhi on September 5. The initiative aimed to strengthen Sharjah’s position as a preferred destination for Indian tourists and expand strategic partnerships with key players in India’s tourism sector. The roadshow featured events at Mumbai’s St. Regis and New Delhi’s Leela Palace, attended by around 90 Indian business partners in each city, alongside media representatives. The Sharjah delegation included leading public and private sector partners such as Air Arabia, Emirates Airlines, Al Zajil Tourism, Sharjah Airport Travel Agency (SATA), Shurooq, Golden Tulip Hotel, and Centro Sharjah Hotel. The tour highlighted Sharjah’s top attractions and showcased its refreshed tourism brand, “Visit Sharjah,” through a promotional video and interactive experiences, including virtual reality displays. SCTDA announced four strategic partnerships with Indian tourism companies—Royal Tours, Riya Holidays, Thrillophila, and TravClan—and launched consumer campaigns with platforms like Amazon and Inshorts.Sharjah continues to see growing interest from India, recording a 38% increase in Indian hotel guests in the first seven months of 2025, reinforcing its status as a top tourism market.