Tourism Breaking News
Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour. The portal has been designed to enable tourism boards and other industry partners to further understand the customer journey at every touchpoint and make projections for strategic campaigns.
Louise Blake, VP of Data and Analytics at Seera Group said, “These insights will enable a deeper understanding of the target audience and behaviours, helping our partners deliver further value. Through this portal, traveller preferences and activities can be tracked by VisitBritain, which will help them to foster a deeper experience for the guests by providing an enhanced personalised journey.”
Sofia Santos, Country Manager GCC for VisitBritain, said, “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative insights portal, supporting us to access real-time data on travellers’ preferences and future booking patterns, will help to position Britain as the destination of choice for visitors from Saudi Arabia when the time comes to promote travel once more working with strategic partners across the region.”
Abdullah Aldawood, CEO of Seera Group added, “During these times, where the travel sector has faced an unprecedented level of impact due to COVID-19, it is more important than ever that industry partners come together to support each other and create an enhanced experience for travellers. We’re delighted to strengthen our association with VisitBritain, which will support its goal in positioning Britain as a destination of choice for the region’s travellers. It will be of tremendous value, especially as travel returns to normalcy, and travellers will invariably have new preferences in terms of how and where they travel to, stay and spend their time. Seera Insights is a data-driven value-add for our industry partners helping them to understand the Saudi traveller in granular detail.”
