SAUDIA launches new route to Beijing targeting Chinese market

SAUDIA launched its first direct flight to Beijing, China, in collaboration with the Air Connectivity Program (ACP). This milestone falls in line with Saudi Aviation Strategy, which recognizes the importance of air connectivity in targeting key markets, such as China, and accommodating increasing demand from international tourists seeking to discover the treasures of Saudi Arabia. His Excellency Engr. Ibrahim Al-Omar, Director General of SAUDIA Group said: “We are proud to expand our operations and offer new destinations to our guests. China is a very important route for SAUDIA, and the introduction of the new direct flights to and from Beijing not only boosts tourism but also strengthens the overall economic and cultural ties between the two nations. It facilitates increased travel, trade, and people-to-people exchanges, fostering stronger bilateral relations. Tourism is a pillar of Saudi Vision 2030, and China is ranked among the top global sources of tourists. This new route will be another large step forward towards Saudi Arabia’s ambitious economic diversification agenda and it can achieve much growth with more Chinese vacationers coming to the Kingdom.”