SAUDIA enters a new era through major re-brand strategy

SAUDIA revealed its new brand identity and livery during a milestone event in Jeddah. This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 to bring the world to Saudi Arabia. The rebrand marks the beginning of a new era for Saudia, introducing innovative concepts in terms of customer services with a strong focus on digital aspects and enhancing the guest experience by celebrating Saudi culture. This transformation reinforces Saudia ‘s national identity as it reimagines all products and services to engage all five senses.

It was revealed in the presence of Royal Highnesses, Excellencies and leaders from both the public and private sectors, as well as prominent media correspondents and aviation experts. Guests can anticipate an authentic Saudi experience during their journey, showcasing the very best of Saudi Arabia and its rich culture. This includes a distinctive fragrance and sonic identity, locally inspired cuisine, all crafted by skilled Saudi craftsmen. This new identity mirrors Saudi Arabia’s welcoming spirit, leaving guests with a deep sense of the country’s warmth and hospitality, while promoting a deeper appreciation of Saudi culture for both nationals and visitors. The rebrand also encompasses new uniforms for cabin crew and ground staff. The new brand color identity, comprised of green, blue, and sand, represent Saudia’s aim to expand its fleet and destinations, connecting the world to Saudi Arabia, emphasizing the Kingdom’s authenticity and deep-rooted values.