SAUDIA and Mastercard partner to  empower women entrepreneurs in the kingdom

SAUDIA has partnered with Mastercard to empower women entrepreneurs in the kingdom with Saudi Arabia’s first tech-inclusion and female-focused accelerator. Together, they will host three workshops in Jeddah, Riyadh, and Khobar, offering budding female entrepreneurs, aspiring leaders, and small business owners invaluable learning and networking opportunities. This season, SAUDIA and Mastercard are joining forces with Blossom Accelerator, The podcast adds to the 5,000 hours of content available on SAUDIA’s Beyond inflight entertainment system, offering a high-quality interactive experience with a diverse range of content suitable for various guest preferences and age groups in more than 16 languages. Additionally, a competition will be launched, inviting startups to present their business concepts at priceless.com/hervoiceS3 for a chance to win a one-year mentorship program by Blossom Accelerator.

Essam Akhonbay, Vice President of Marketing at SAUDIA, said: “SAUDIA has been a pioneer in supporting women’s professional growth. By including ‘Her Voice’ on our in-flight entertainment system, we continue to champion women’s stories while enhancing our guests’ experience. Our Beyond entertainment system, with its extensive and interactive content, perfectly complements this initiative.”

Maria Medvedeva, Country Manager, Saudi Arabia, Mastercard, stated: “Amplifying the incredibly moving stories of Saudi women from all over the Kingdom, Her Voice has serves as the clarion call for the recognition of excellence. With women being at the heart of the Kingdom’s transformation into a global hub of innovation and nerve center of regional entrepreneurship, it is vital that we share their inspiring narratives with the rest of the world. We aim to continue doing exactly that with the third season of the podcast series, working closely with Saudia to action lasting and meaningful change.”

True to the spirit of the podcast, Season 3 of ‘Her Voice’ will spotlight the stories of seven inspiring women, showcasing how their passion for their respective fields helped them overcome various challenges and achieve unprecedented success.

Premiering on Aug 27th, this season will focus on connecting people to their passions, with each episode exploring a different area: ‘Culinary,’ ‘Entertainment,’ ‘Sport,’ ‘Tech,’ ‘E-gaming,’ ‘Sustainability,’ and ‘Travel’. As with the previous seasons of the podcast series, guests will be invited to recount their personal and professional journeys in their own voices in conversation with the host, renowned Saudi actress and broadcaster, Danyah Shafei.