Saudi-Singapore tourism welcomes a new partnership between Almosafer, Singapore Tourism Board and Changi Airport Group for enhanced travel experience

Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year.
The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors.
Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt.
As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in the lush Shiseido Forest Valley, or carve a path through the wide array of retail and dining options. Whether arriving or departing, travellers can unwind, explore, and partake in a uniquely Singaporean experience. With its exceptional global connectivity, Changi Airport also serves as a gateway to the region, making Singapore the perfect starting point for any adventure across Asia.
This MoU reflects Saudi Arabia’s rising prominence in global tourism and Singapore Tourism Board’s strategic focus on the Kingdom as a new emerging visitor source market. With Saudi nationals enjoying visa-free access to Singapore, the partnership is poised to usher in a new era of travel opportunities between both nations.
Juliana Kua, Assistant Group Executive International Group at Singapore Tourism Board said about the partnership; “Singapore continues to captivate global travellers with its distinctive mix of premium lifestyle experiences and family-friendly attractions. By joining forces with Almosafer, we’re leveraging their digital excellence and market leadership to introduce Singapore’s unique offerings to Saudi Arabia’s sophisticated travellers.”
Muzzammil Ahussain, CEO of Almosafer (part of Seera Group), addressed the significance of this partnership, stating; “Our partnership with the Singapore Tourism Board and Changi Airport allows us to facilitate frictionless access for tourists from Saudi Arabia to Singapore. Almosafer’s market leadership and extensive reach within the Kingdom enables us to provide a seamless experience for travellers from and to the country through our omnichannel platform.”
Lim Ching Kiat, Executive Vice President of Air Hub & Cargo Development, Changi Airport Group, added; “Saudi Arabia represents an important and growing market for Changi Airport, with direct flights from Jeddah operated by Saudia and Scoot providing seamless connectivity. Through this partnership with Almosafer and STB, we aim to boost travel to Singapore as well as strengthen Singapore’s position as a premier leisure destination among Saudi travellers, showcasing the unique experiences offered at Changi Airport and Jewel.”