Saudi Arabia’s Aseer Region Strengthens Its Presence as a Tourism Destination Through PATA Membership

The Pacific Asia Travel Association (PATA)  announced that the Aseer Region Development Authority (ASDA) has officially joined the Association as its newest member. “We are delighted to welcome the Aseer Region Development Authority to the PATA family. Aseer is a powerful example of how destinations can embrace tourism not only as an economic driver but also as a catalyst for cultural celebration, environmental responsibility, and community empowerment,” said PATA CEO Noor Ahmad Hamid. “As Saudi Arabia continues to diversify its tourism offerings, Aseer’s distinctive identity — rooted in heritage, nature, and innovation — offers meaningful inspiration to our global network. We look forward to learning from and working with ASDA as we collectively shape a more responsible and resilient future for travel.”

Known for its cool mountain climate, rich cultural heritage, and spectacular natural landscapes, Aseer is rapidly emerging as one of Saudi Arabia’s most distinctive tourism destinations. ASDA’s decision to join PATA highlights the region’s growing visibility on the global tourism map and reflects a shared commitment to building an inclusive and sustainable visitor economy aligned with PATA’s vision.

Eng. Hashem Al Dabbagh, CEO, Aseer Region Development authority, said, “Joining PATA represents a significant milestone in our journey to establish Aseer as a world-class sustainable tourism destination – renowned for its stunning natural landscapes and vibrant cultural heritage. We look forward to collaborating with PATA to elevate Aseer’s profile on the global tourism stage and to showcase the region’s exceptional visitor experiences.”

Saudi Arabia is a key region for the Association, and PATA is already collaborating with the Saudi Tourism Authority to support the Kingdom’s tourism goals. ASDA’s addition marks another important step in PATA’s growing engagement across Saudi Arabia, strengthening connections not just at the national level but with distinctive regions that bring their own stories and strengths to the global stage.