Saudi Arabia to showcase record tourism growth at ATM 2025, marked by a 16% increase in exhibitor participation at the event

Saudi Arabia’s travel and tourism sector continues on an upward trajectory, with the Kingdom welcoming 30 million international visitors in 2024, representing a 9.5 percent increase from the previous year. This impressive growth will be under the spotlight at the upcoming Arabian Travel Market (ATM), where Saudi Arabia will present its latest tourism milestones, showcase new projects and highlight its vision to become a premier destination. ATM 2025 will feature several prominent exhibitors from the Kingdom. In addition to the Saudi Tourism Authority, returning exhibitors include SAUDIA, flynas, Qiddiya Investment Company, Sixth Gulf Travel Company, Taiba Investment, Makkah Clock Royal Tower, Fairmont Hotel, Cruise Saudi, and L’azure Hospitality. First-time exhibitors this year include flyadeal, Riyadh Air, Diriyah Company, Aseer, BAAN Holding Group, Makkah Hotel & Towers, Alhussam Tourism, and StayKSA. These exhibitors, along with many others, will be highlighted in a dedicated Saudi Land hall, an expanded version of last year’s ATM Saudi Village, which will be representative of the Saudi Arabian culture, heritage and tourism, while reflecting the upward trajectory of the Kingdom’s travel industry, which has seen Saudi Arabian exhibitor presence increase by 16% this year. Recent research conducted by VIDEC, on behalf of ATM, has highlighted Saudi Arabia’s remarkable status as the largest and fastest-growing economy within the Gulf Cooperation Council (GCC) region. In 2023, Saudi Arabia’s Gross Domestic Product (GDP) reached an impressive USD 1.1 trillion, translating to a per capita GDP of USD 32,500. This positions the nation as one of the most significant and influential markets in the region.