At a recent press briefing on the latest report to be published by WTTC, Julia Simpson – President WTTC shared that the Middle East will be a central focus in this upcoming analyses, with rapid advancements observed throughout the region. She shared, “Dubai, in particular, continues to outperform expectations. Saudi Arabia is a nation to watch, and I look forward to further engagements as we continue our global exploration. Given our recent collaborations there, and considering significant progress in employment, tourism, and infrastructure, the country’s future looks exceptionally promising. Saudi Arabia has launched an ambitious vision, with investments reportedly exceeding $100 billion and a number of pioneering initiatives underway. The country’s young, well-educated population is a driving force behind these transformative changes. I congratulate His Royal Highness the Prince and Minister of Tourism for their outstanding efforts, and commend Saudi Arabia for its strong support of the World Travel and Tourism Council. For instance, when comprehensive sustainability data was needed, the kingdom provided critical funding and expertise.”