Rhino forays into car rental space in partnership with TIME Hotels

UK-based car hire company, Rhino, has launched its operations in the Middle East, after signing a strategic agreement with UAE-based TIME Hotels. TIME Hotels is now a contracted affiliate of Rhinocarhire.ae allowing TIME to offer ‘live’ car rental bookings through its own website. Real time rates and availability will be visible to the millions of online visitors that log on to TIME Hotels’ website every year.

“We wanted to partner with Rhino, principally because their entire business strategy is built on offering exceptional value-for-money, in a rate sensitive sector, without compromising on operational quality, or customer service. That’s something we believe in very strongly and the bedrock of our own brand,” said Mohamed Awadalla, CEO, TIME Hotels.

Goldstein Research analyst forecasts the UAE car rental & leasing market is anticipated to grow at a CAGR of more than 9% between 2017-2025, as investments by the new and existing market players in the region is expected to surge in coming years. Furthermore, with the increased number of tourist arrivals year-on-year and the impending Expo 2020, the growth of the car rental & leasing market is forecast to continue unabated. Indeed, based on the rental type, services like chauffeur drive, Uber, or regular taxis, have acquired 45% of the UAE car rental and leasing market.

Declan McNaughton, CEO – Middle East, Rhinocarhire.ae, commented, “Given these very encouraging research figures, we are excited about expanding into a dynamic market, with a trusted partner such as TIME Hotels. With an ‘on the ground’ presence in Dubai, we are confident that we can build on our global success and confident we can bring the Rhino brand to both domestic and international car rental customers in the UAE and wider Middle East.”