The Rezidor Hotel Group has announced the signing of two new Radisson Blu hotels in International Media Production Zone (IMPZ) and Dubai Studio City, United Arab Emirates. The new signings made in partnership with renowned, Dubai-based, Bin Haider Group, follow Rezidor’s recent announcement that it will open 14 new hotels in the UAE by 2019, and part of expansion plans to have 100 hotels & 20,000 rooms in operation by 2020, across the Middle East. Elie Younes, Executive Vice President & Chief Development Officer, The Rezidor Hotel Group, said: “We are progressing our growth journey in the UAE where Dubai is a key primary market and welcome the Bin Haider Group to our business family. We believe the brand promise – iconic, sophisticated and stylish – of Radisson Blu perfectly complements the unique needs of the international media production industry that will be based in these two locations”.
The two new Radisson Blu hotels are set to open in two upcoming media zones in Dubai, designed to support corporate travelers and media professionals visiting and working in the Emirates. Both properties will further enhance the Radisson Blu brand presence, which already has strong association with media zones in Dubai. Radisson Blu Hotel, International Media Production Zone (IMPZ), Dubai will feature 356 rooms, and, with construction already underway, has an anticipated opening date in Q1 2019. The hotel will hold a prominent location on Sheikh Mohammed Bin Zayed Road, close to the newly opened Al Maktoum International Airport (Dubai World Central). The hotel’s interior design will incorporate the brand’s new “Blu Print” design scheme and facilities include two restaurants, a bar and significant meeting facilities to support the free zone’s businesses. Radisson Blu Hotel, Dubai Studio City will be located in the southwest of Dubai, within Studio City. This up-and-coming district reflects the successful evolution of Dubai into various economic hubs across the emirate. The hotel will have 290 rooms, meeting & events facilities, restaurants and a nightclub. The hotel also is scheduled to open its doors in 2019.
These developments support Dubai’s Tourism Vision for 2020 and the key objective of attracting 20 million visitors per year by 2020. Hotel development and tourism are central to Dubai’s economic growth and diversification. International Media Production Zone (IMPZ) is a free zone and freehold area attracting and supporting media production companies, international and regional publishing, printing and packaging industries. Dubai Studio City (DSC) is a global business community that provides cutting-edge facilities and services to companies across the broadcasting, film production, television, music and entertainment sectors. 2017 will also see the opening of The Rezidor Hotel Group’s most prominent property in Dubai in recent years. The highly anticipated Radisson Blu Hotel, Dubai Waterfront, a 432-room hotel with stunning views of Burj Khalifa and Dubai Water Canal, is set to open in Q2 of this year.